• SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

For $1,000 Off Today... Get Access To The Newsletter Accelerator, My Live Cohort Program, PLUS 2 Bonus Implementation Sessions.

Watch this video to learn more…

Hey 👋,

First off, thank you.

You just got the complete Meta ads playbook we use to power the top newsletter brands. I put so many hours into making this exceptional. I can't wait to hear about the impact this has on your newsletter growth.

You’ll get an email with your order details (and an invite to Circle, where you can access the course, all that jazz) in a few minutes.

Secondly, I have something else for you.

But first, I keep seeing the same bad advice passed around...

“Oh yeah, start a newsletter and get a few thousand subscribers, and then magic internet money will start falling in your lap”

Totally untrue.

I started and sold a newsletter to The Milk Road in <12 months. It was HARD.

I had subscribers but:

No system for finding and closing sponsors

Flat revenue after I hit 15,000 readers

Ads alone are a really BAD business model for the majority of operators.

I scaled my agency from 0 -> $1M ARR in 11 months using an invite-only newsletter with 900 people, and it was far easier than selling ads.

The best newsletters stack revenue:

Front-end: Ads ($4-$6 per reader/year)

Back-end: High-ticket products/services ($1K-$5K per buyer)

Here's why I'm telling you this now:

Because I kept seeing the same bad advice passed around:

But growth without monetization is just an expensive hobby.

So I created The Newsletter Accelerator, a 5-week live cohort where I personally teach you the complete system to build a profitable newsletter that stacks sponsorships with high-ticket products and services.

Your early bird offer:

Lock in your spot for the January 16th cohort for $1,000 off ($1,499 instead of $2,499).

I had subscribers but:

PLUS two bonus implementation sessions:

Session 1 (December): Paid ads implementation. Join me for a live where we review YOUR ads, write winning copy together, and take a look behind the ad accounts of other pre-enrollment members.

Session 2 (January): Hot seat consulting. Submit your biggest newsletter roadblock. I'll pick 2 people for 30-minute deep dives - one on CONTENT, one on SALES.

We’ve worked with 200+ newsletter operators, creators, and founders to create this live, 5-week program.

We directly address the biggest challenges operators under $1M/year face: subscribers, sales, content, and profit.

Your newsletter is bleeding your time and money.

You're spending months building a subscriber list that everyone celebrates on Twitter, but your Stripe balance tells a different story.

The real reasons why your newsletter isn't generating the revenue it should: 

1

You're chasing vanity metrics 

You celebrate hitting 5,000 subscribers with $100 in revenue while watching operators with smaller lists pull $10K+ per month because attention means nothing if you cannot convert it into clients, sponsorships, or digital product sales.

2

You're positioning your newsletter the wrong way

You’re one of 25 other newsletters writing about competitive topics like AI. Instead of AI in e-commerce or AI in Hollywood production. It feels safe to speak to everyone, but you end up speaking to no one. 

3

Your subscriber chart is flat while others scale

You're burning money on ads paying $4+ per subscriber or posting daily on social media hoping something goes viral, but you have no predictable system for subscriber growth at scale, leaving you dependent on algorithm luck instead of controllable growth.

4

You have no clue how to find and close sponsors

You see other newsletters landing brand deals but have no idea how to find advertisers, what to say in outreach, or how to price your inventory.

5

You're paralyzed by product/service decision overwhelm

You know you should sell something to your list, but you're stuck in analysis paralysis wondering if it should be a course, coaching, or service. What if you send too many emails? Or sound to sale-sy? And you never launch or under-launch.

The brutal cost? You spend 12+ months and thousands of dollars building an audience that makes you $500/month instead of the $15K+ it should be generating.

This is how you build a profitable newsletter.

The operators doing $1M+ don't rely on ads alone.

They build a Newsletter Value Ladder.

Step 1: Ads. The base layer. $4–$6 per reader, per year.

Step 2: Low-ticket offers. $27, $47. Quick wins that turn strangers into buyers.

Step 3: High-ticket products. $350… $5,000… even SaaS. Where one $5K client covers the entire month.

This is how you get to $100,000-$500,000 in revenue from a newsletter without 100k+ subscribers.

This is a Stripe dashboard from a newsletter I work with – Bootstrapped Giants.

$0 → $270,000 in 90 days.

I want you to guess their newsletter list size.

100,000?

25,000?

No 15,000 readers. 

And now, 8 months later, they have a 30,000-person newsletter that has done over $1,000,000.

Now you understand - the best possible thing you can do for yourself is build a newsletter with a Value Ladder.

What you get inside the Newsletter Accelerator

Newsletter Foundation & Positioning System

THE CONTENT CATEGORY SYSTEM YOU GET IS...

These components give you the system to select profitable niches and position your newsletter for maximum monetization potential.

SELECT A NICHE & CREATE A CATEGORY WITH YOUR NEWSLETTER

Identify and own profitable newsletter categories where audiences pay $30+ CPMs instead of competing in oversaturated markets.

Avoid "trap" niches where newsletters build huge subscriber counts and zero revenue.

Position yourself as the definitive newsletter in your category. 

Create IV (INSANELY VALUABLE) CONTENT WITH 40%+ OPEN RATES

Build your newsletter using the ‘lego block’ components mixed-and-matched by Morning Brew, Justin Welsh's Solopreneurship Saturday, and other top newsletters. 

Copy/paste landing pages, sign-up flows, and welcome emails that we see consistently hit 40%+ CVRs, 50%+ open rates, and 10%+ CTRs.

Scale to 10,000+ Subscribers

THE GROWTH SYSTEM YOU GET IS...

These components give you the system to profitably acquire subscribers and scale to newsletter profitability using proven acquisition channels.

SCALE SUBSCRIBERS FOR HALF THE PRICE OF YOUR PEERS

Steal the ad templates we use to spend $1M/month on ads across 25 top newsletter brands right now.

Save months of learning paid ads with the step-by-step Facebook set-up we use for our clients.

Skip paying for cheap, unengaged subscribers who don’t buy from you or your sponsors with our quality-reporting system.

STACK FREE SUBSCRIBERS FROM YOUR SOCIAL AUDIENCE

Get 1,000 true fans for free using lead magnets to convert readers from LinkedIn/X/Instagram.

Create lead magnets that get hundreds of email opt-ins and tens of thousands fo impressions across organic social.

Borrow other people’s audiences (BOPA) to drive top 1% readers.

Revenue Generation & Sales Operations System

THE MONETIZATION SYSTEM YOU GET IS...

These components give you the system to convert subscribers into revenue through sponsorships, digital products, and services.

FIND AND CLOSE DEALS WITH TIER-1 ADVERTISERS

Start generating revenue in less than 30 days using ad networks while you use our outbound system to close direct sponsor deals.

Install every asset - outbound emails, media kits, pricing benchmarks, and more - that’s working for the top 30 newsletters.

Close deals via warm introductions with the ‘mutual intro’ playbook we’ve used to close $500k+ of business.

CONVERT READERS INTO REVENUE WITH PRODUCTS AND SERVICES

Convert readers into booked calls and sales for coaching, agency, and professional services. 

Steal the email sequences and sales pages we’ve used to do 7-figures in newsletter-based sales for clients. 

The ultimate newsletter growth bundle

BONUS #1

Category-Leader Newsletter Database

Get instant access to 50 category-leading newsletters with revenue numbers, niche positioning, and unit economics so you can model what's already working.

Revenue breakdowns of newsletters earning $100K-$10M+ annually.

Acquisition database of every major newsletter sale price in the past 10 years.

BONUS #2

The organic growth library

Our top 10+ growth tactics from creators with 100k+ followers - who built massive newsletters without paid ads.

10+ proven growth tactics from creators with 100K+ followers.

Step-by-step implementation guides for each growth strategy.

BONUS #3

Exclusive access to our paid ads library

Make ads that convert - Access the complete creatives, hooks, and account analysis we use to spend $1,000,000+ monthly on newsletter growth for our clients.

20+ high-converting ad creatives. 

Hook library with 110+ winning newsletter ad hooks.

BONUS #4

The Digital Product Email Playbook

Get the complete playbook we've used to do millions in digital product sales for clients.

Email nurture sequence strategy we used to help a 30,000-reader newsletter do $1M in product sales.

Stop leaving money on the table and systematically monetize your list.

BONUS #5

Over 300 slides from real media kits used to sell ads in 2025

Get 20+ media kits from newsletters that have sold over $50,000,000 in total sponsorships.

About us / audience pages.

Pricing sheets.

Includes newsletters like Morning Brew, Superhuman, Industry Dive, and more.

BONUS #6

Ultimate Sponsor Database

Get a database of 300+ advertisers ACTIVELY sponsoring newsletters

Organized by advertiser, newsletter sponsored, date, and industry.

Includes ALL sponsors of newsletters like 1440, Morning Brew, Superhuman AI, and more.

Who is behind the Newsletter Accelerator?

Hi, I’m Nathan May.

I built a $1M ARR agency in 11 months last year, with just 1,000 newsletter subscribers. Before that, I sold my first newsletter (15k subscribers) to The Milk Road.

Big lists are overrated.

A list of 1,000 can change your year. A list of 10,000 readers can change your life.

My company, The Feed, partners on growth with newsletters and personal brands like The Neuron (acquired in 2025), Arnold’s Pump Club, and Tyler Denk.

And I’ve seen up close how the best operators grow newsletters and sell ads, digital products, services, communities, events, and more, treating their newsletter like a business from day 1.

Upcoming sessions

Beginner

Sessions

Tue, Oct 14 – 12–1:30pm EST

Session 1

Market & Business Model Selection

Choosing a category you can own and a business model that scales.

Thu, Oct 16 – 12–1:30pm EST

Session 2

Content Strategy

The 5 core newsletter formats, engagement benchmarks, and creating insanely valuable content subscribers into buyers with the playbook we've used to do millions in digital product sales for our clients.

Intermediate

Sessions

Tue, Oct 21 – 12–1:30pm EST

Session 3

Creating Profitable Sign-up Flows and Funnels

Affiliate revenue, welcome emails, landing pages, and 1st party data collection.

Thu, Oct 23 – 12–1:30pm EST

Session 4

Scaling with Paid Ads

Creative strategy, winning ads, and copywriting.

Tue, Oct 28 – 12–1:30pm EST

Session 5

Meta Media Buying

Campaign architecture and testing process.

Thu, Oct 30 – 12–1:30pm EST

Session 6

Organic Growth

Picking a social media platform and tactics for converting followers into readers.

Tue, Nov 4 – 12–1:30pm EST

Session 7

Initial Direct Sponsor Sales

Sales decks, cold email, conferences, and pricing.

Thu, Nov 6 – 12–1:30pm EST

Session 8

Product Sales

Research/ideation, pricing & conversion benchmarks, launch emails, and sales pages.

Advanced

Sessions

Tue, Nov 11 – 12–1:45pm EST

Session 9

Advanced Paid Acquisition

LTV/cohorting, AI in ads, and deep-dive into scaling acquisition systems.

Thu, Nov 13 – 12–1:30pm EST

Session 10

Selling Coaching & Services

How to sell $1–$10k/month offers to your Dream 100 clients using a founder-led newsletter. Learn how to position yourself as the go-to expert, design high-ticket packages, and use content to close deals.

Enrollment ends October 7th 11:59pm EST

Newsletter Accelerator

($7,916 value)

5-week Newsletter Accelerator Program ($2,499 value)

BONUS #1: Category-Leader Newsletter Database ($29 value)

BONUS #2: The organic growth library ($197 value)

BONUS #3: Exclusive access to our paid ads library ($997 value)

BONUS #4: The Digital Product Email Playbook ($97 value)

BONUS #5: 20 Media Kits that have sold $50M in ads ($97 value)

EXCLUSIVE: 4x Live Group Implementation Workshops ($4,000 value)

Lifetime access to all materials

180-day, 100% money-back guarantee

LIVE October 14th - November 13th

Includes a 6-Month, 100% money back Guarantee

The Newsletter Accelerator comes with a 6-month guarantee. If you attend the sessions and don’t generate at least $10,000 in ad sales or product/service revenue as a direct result of the program, you're eligible to recieve a full refund—no hassle.

Frequently asked questions

What is Newsletter Meta Ads Academy?

How is this different?

Why do I need this?

Who should join the Newsletter Meta Ads Academy?

Who should NOT join the Newsletter Meta Ads Academy?

I’m busy - how long will it take to go through this?

How long can I access the course materials?

Which newsletter platform should I use?

Do I need to spend money on paid ads to take this course?

Can I just learn this from free content online?

Privacy Policy | Terms & Conditions

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

©2024 Luminary Assets. All Rights Reserved.

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

For $1,000 Off Today... Get Access To The Newsletter Accelerator, My Live Cohort Program, PLUS 2 Bonus Implementation Sessions.

Watch this video to learn more…

Hey 👋,

First off, thank you.

You just got the complete Meta ads playbook we use to power the top newsletter brands. I put so many hours into making this exceptional. I can't wait to hear about the impact this has on your newsletter growth.

You’ll get an email with your order details (and an invite to Circle, where you can access the course, all that jazz) in a few minutes.

Secondly, I have something else for you.

But first, I keep seeing the same bad advice passed around...

“Oh yeah, start a newsletter and get a few thousand subscribers, and then magic internet money will start falling in your lap”

Totally untrue.

I started and sold a newsletter to The Milk Road in <12 months. It was HARD.

I had subscribers but:

No system for finding and closing sponsors

Flat revenue after I hit 15,000 readers

Ads alone are a really BAD business model for the majority of operators.

I scaled my agency from 0 -> $1M ARR in 11 months using an invite-only newsletter with 900 people, and it was far easier than selling ads.

The best newsletters stack revenue:

Front-end: Ads ($4-$6 per reader/year)

Back-end: High-ticket products/services ($1K-$5K per buyer)

Here's why I'm telling you this now:

Because I kept seeing the same bad advice passed around:

But growth without monetization is just an expensive hobby.

So I created The Newsletter Accelerator, a 5-week live cohort where I personally teach you the complete system to build a profitable newsletter that stacks sponsorships with high-ticket products and services.

Your early bird offer:

Lock in your spot for the January 16th cohort for $1,000 off ($1,499 instead of $2,499).

I had subscribers but:

PLUS two bonus implementation sessions:

Session 1 (December): Paid ads implementation. Join me for a live where we review YOUR ads, write winning copy together, and take a look behind the ad accounts of other pre-enrollment members.

Session 2 (January): Hot seat consulting. Submit your biggest newsletter roadblock. I'll pick 2 people for 30-minute deep dives - one on CONTENT, one on SALES.

We’ve worked with 200+ newsletter operators, creators, and founders to create this live, 5-week program.

We directly address the biggest challenges operators under $1M/year face: subscribers, sales, content, and profit.

Your newsletter is bleeding your time and money.

You're spending months building a subscriber list that everyone celebrates on Twitter, but your Stripe balance tells a different story.

The real reasons why your newsletter isn't generating the revenue it should: 

1

You're chasing vanity metrics 

You celebrate hitting 5,000 subscribers with $100 in revenue while watching operators with smaller lists pull $10K+ per month because attention means nothing if you cannot convert it into clients, sponsorships, or digital product sales.

2

You're positioning your newsletter the wrong way

You’re one of 25 other newsletters writing about competitive topics like AI. Instead of AI in e-commerce or AI in Hollywood production. It feels safe to speak to everyone, but you end up speaking to no one. 

3

Your subscriber chart is flat while others scale

You're burning money on ads paying $4+ per subscriber or posting daily on social media hoping something goes viral, but you have no predictable system for subscriber growth at scale, leaving you dependent on algorithm luck instead of controllable growth.

4

You have no clue how to find and close sponsors

You see other newsletters landing brand deals but have no idea how to find advertisers, what to say in outreach, or how to price your inventory.

5

You're paralyzed by product/service decision overwhelm

You know you should sell something to your list, but you're stuck in analysis paralysis wondering if it should be a course, coaching, or service. What if you send too many emails? Or sound to sale-sy? And you never launch or under-launch.

The brutal cost? You spend 12+ months and thousands of dollars building an audience that makes you $500/month instead of the $15K+ it should be generating.

This is how you build a profitable newsletter.

The operators doing $1M+ don't rely on ads alone.

They build a Newsletter Value Ladder.

Step 1: Ads. The base layer. $4–$6 per reader, per year.

Step 2: Low-ticket offers. $27, $47. Quick wins that turn strangers into buyers.

Step 3: High-ticket products. $350… $5,000… even SaaS. Where one $5K client covers the entire month.

This is how you get to $100,000-$500,000 in revenue from a newsletter without 100k+ subscribers.

This is a Stripe dashboard from a newsletter I work with – Bootstrapped Giants.

$0 → $270,000 in 90 days.

I want you to guess their newsletter list size.

100,000?

25,000?

No 15,000 readers. 

And now, 8 months later, they have a 30,000-person newsletter that has done over $1,000,000.

Now you understand - the best possible thing you can do for yourself is build a newsletter with a Value Ladder.

What you get inside the Newsletter Accelerator

Newsletter Foundation & Positioning System

THE CONTENT CATEGORY SYSTEM YOU GET IS...

These components give you the system to select profitable niches and position your newsletter for maximum monetization potential.

SELECT A NICHE & CREATE A CATEGORY WITH YOUR NEWSLETTER

Identify and own profitable newsletter categories where audiences pay $30+ CPMs instead of competing in oversaturated markets.

Avoid "trap" niches where newsletters build huge subscriber counts and zero revenue.

Position yourself as the definitive newsletter in your category. 

Create IV (INSANELY VALUABLE) CONTENT WITH 40%+ OPEN RATES

Build your newsletter using the ‘lego block’ components mixed-and-matched by Morning Brew, Justin Welsh's Solopreneurship Saturday, and other top newsletters. 

Copy/paste landing pages, sign-up flows, and welcome emails that we see consistently hit 40%+ CVRs, 50%+ open rates, and 10%+ CTRs.

Scale to 10,000+ Subscribers

THE GROWTH SYSTEM YOU GET IS...

These components give you the system to profitably acquire subscribers and scale to newsletter profitability using proven acquisition channels.

SCALE SUBSCRIBERS FOR HALF THE PRICE OF YOUR PEERS

Steal the ad templates we use to spend $1M/month on ads across 25 top newsletter brands right now.

Save months of learning paid ads with the step-by-step Facebook set-up we use for our clients.

Skip paying for cheap, unengaged subscribers who don’t buy from you or your sponsors with our quality-reporting system.

STACK FREE SUBSCRIBERS FROM YOUR SOCIAL AUDIENCE

Get 1,000 true fans for free using lead magnets to convert readers from LinkedIn/X/Instagram.

Create lead magnets that get hundreds of email opt-ins and tens of thousands fo impressions across organic social.

Borrow other people’s audiences (BOPA) to drive top 1% readers.

Revenue Generation & Sales Operations System

THE MONETIZATION SYSTEM YOU GET IS...

These components give you the system to convert subscribers into revenue through sponsorships, digital products, and services.

FIND AND CLOSE DEALS WITH TIER-1 ADVERTISERS

Start generating revenue in less than 30 days using ad networks while you use our outbound system to close direct sponsor deals.

Install every asset - outbound emails, media kits, pricing benchmarks, and more - that’s working for the top 30 newsletters.

Close deals via warm introductions with the ‘mutual intro’ playbook we’ve used to close $500k+ of business.

CONVERT READERS INTO REVENUE WITH PRODUCTS AND SERVICES

Convert readers into booked calls and sales for coaching, agency, and professional services. 

Steal the email sequences and sales pages we’ve used to do 7-figures in newsletter-based sales for clients. 

The ultimate newsletter growth bundle

BONUS #1

Category-Leader Newsletter Database

Get instant access to 50 category-leading newsletters with revenue numbers, niche positioning, and unit economics so you can model what's already working.

Revenue breakdowns of newsletters earning $100K-$10M+ annually.

Acquisition database of every major newsletter sale price in the past 10 years.

BONUS #2

The organic growth library

Our top 10+ growth tactics from creators with 100k+ followers - who built massive newsletters without paid ads.

10+ proven growth tactics from creators with 100K+ followers.

Step-by-step implementation guides for each growth strategy.

BONUS #3

Exclusive access to our paid ads library

Make ads that convert - Access the complete creatives, hooks, and account analysis we use to spend $1,000,000+ monthly on newsletter growth for our clients.

20+ high-converting ad creatives. 

Hook library with 110+ winning newsletter ad hooks.

BONUS #4

The Digital Product Email Playbook

Get the complete playbook we've used to do millions in digital product sales for clients.

Email nurture sequence strategy we used to help a 30,000-reader newsletter do $1M in product sales.

Stop leaving money on the table and systematically monetize your list.

BONUS #5

Over 300 slides from real media kits used to sell ads in 2025

Get 20+ media kits from newsletters that have sold over $50,000,000 in total sponsorships.

About us / audience pages.

Pricing sheets.

Includes newsletters like Morning Brew, Superhuman, Industry Dive, and more.

BONUS #6

Ultimate Sponsor Database

Get a database of 300+ advertisers ACTIVELY sponsoring newsletters

Organized by advertiser, newsletter sponsored, date, and industry.

Includes ALL sponsors of newsletters like 1440, Morning Brew, Superhuman AI, and more.

Who is behind the Newsletter Accelerator?

Hi, I’m Nathan May.

I built a $1M ARR agency in 11 months last year, with just 1,000 newsletter subscribers. Before that, I sold my first newsletter (15k subscribers) to The Milk Road.

Big lists are overrated.

A list of 1,000 can change your year. A list of 10,000 readers can change your life.

My company, The Feed, partners on growth with newsletters and personal brands like The Neuron (acquired in 2025), Arnold’s Pump Club, and Tyler Denk.

And I’ve seen up close how the best operators grow newsletters and sell ads, digital products, services, communities, events, and more, treating their newsletter like a business from day 1.

Upcoming sessions

Beginner

Sessions

Tue, Oct 14 – 12–1:30pm EST

Session 1

Market & Business Model Selection

Choosing a category you can own and a business model that scales.

Thu, Oct 16 – 12–1:30pm EST

Session 2

Content Strategy

The 5 core newsletter formats, engagement benchmarks, and creating insanely valuable content subscribers into buyers with the playbook we've used to do millions in digital product sales for our clients.

Intermediate

Sessions

Tue, Oct 21 – 12–1:30pm EST

Session 3

Creating Profitable Sign-up Flows and Funnels

Affiliate revenue, welcome emails, landing pages, and 1st party data collection.

Thu, Oct 23 – 12–1:30pm EST

Session 4

Scaling with Paid Ads

Creative strategy, winning ads, and copywriting.

Tue, Oct 28 – 12–1:30pm EST

Session 5

Meta Media Buying

Campaign architecture and testing process.

Thu, Oct 30 – 12–1:30pm EST

Session 6

Organic Growth

Picking a social media platform and tactics for converting followers into readers.

Tue, Nov 4 – 12–1:30pm EST

Session 7

Initial Direct Sponsor Sales

Sales decks, cold email, conferences, and pricing.

Thu, Nov 6 – 12–1:30pm EST

Session 8

Product Sales

Research/ideation, pricing & conversion benchmarks, launch emails, and sales pages.

Advanced

Sessions

Tue, Nov 11 – 12–1:45pm EST

Session 9

Advanced Paid Acquisition

LTV/cohorting, AI in ads, and deep-dive into scaling acquisition systems.

Thu, Nov 13 – 12–1:30pm EST

Session 10

Selling Coaching & Services

How to sell $1–$10k/month offers to your Dream 100 clients using a founder-led newsletter. Learn how to position yourself as the go-to expert, design high-ticket packages, and use content to close deals.

Enrollment ends October 7th 11:59pm EST

Newsletter Accelerator

($7,916 value)

5-week Newsletter Accelerator Program ($2,499 value)

BONUS #1: Category-Leader Newsletter Database ($29 value)

BONUS #2: The organic growth library ($197 value)

BONUS #3: Exclusive access to our paid ads library ($997 value)

BONUS #4: The Digital Product Email Playbook ($97 value)

BONUS #5: 20 Media Kits that have sold $50M in ads ($97 value)

EXCLUSIVE: 4x Live Group Implementation Workshops ($4,000 value)

Lifetime access to all materials

180-day, 100% money-back guarantee

LIVE October 14th - November 13th

Includes a 6-Month, 100% money back Guarantee

The Newsletter Accelerator comes with a 6-month guarantee. If you attend the sessions and don’t generate at least $10,000 in ad sales or product/service revenue as a direct result of the program, you're eligible to recieve a full refund—no hassle.

Frequently asked questions

What is Newsletter Meta Ads Academy?

How is this different?

Why do I need this?

Who should join the Newsletter Meta Ads Academy?

Who should NOT join the Newsletter Meta Ads Academy?

I’m busy - how long will it take to go through this?

How long can I access the course materials?

Which newsletter platform should I use?

Do I need to spend money on paid ads to take this course?

Can I just learn this from free content online?

Privacy Policy | Terms & Conditions

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

©2024 Luminary Assets. All Rights Reserved.

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

  • SPECIAL INVITE BELOW

For $1,000 Off Today... Get Access To The Newsletter Accelerator, My Live Cohort Program, PLUS 2 Bonus Implementation Sessions.

Watch this video to learn more…

Hey 👋,

First off, thank you.

You just got the complete Meta ads playbook we use to power the top newsletter brands. I put so many hours into making this exceptional. I can't wait to hear about the impact this has on your newsletter growth.

You’ll get an email with your order details (and an invite to Circle, where you can access the course, all that jazz) in a few minutes.

Secondly, I have something else for you.

But first, I keep seeing the same bad advice passed around...

“Oh yeah, start a newsletter and get a few thousand subscribers, and then magic internet money will start falling in your lap”

Totally untrue.

I started and sold a newsletter to The Milk Road in <12 months. It was HARD.

I had subscribers but:

No system for finding and closing sponsors

Flat revenue after I hit 15,000 readers

Ads alone are a really BAD business model for the majority of operators.

I scaled my agency from 0 -> $1M ARR in 11 months using an invite-only newsletter with 900 people, and it was far easier than selling ads.

The best newsletters stack revenue:

Front-end: Ads ($4-$6 per reader/year)

Back-end: High-ticket products/services ($1K-$5K per buyer)

Here's why I'm telling you this now:

Because I kept seeing the same bad advice passed around:

But growth without monetization is just an expensive hobby.

So I created The Newsletter Accelerator, a 5-week live cohort where I personally teach you the complete system to build a profitable newsletter that stacks sponsorships with high-ticket products and services.

Your early bird offer:

Lock in your spot for the January 16th cohort for $1,000 off ($1,499 instead of $2,499).

I had subscribers but:

PLUS two bonus implementation sessions:

Session 1 (December): Paid ads implementation. Join me for a live where we review YOUR ads, write winning copy together, and take a look behind the ad accounts of other pre-enrollment members.

Session 2 (January): Hot seat consulting. Submit your biggest newsletter roadblock. I'll pick 2 people for 30-minute deep dives - one on CONTENT, one on SALES.

We’ve worked with 200+ newsletter operators, creators, and founders to create this live, 5-week program.

We directly address the biggest challenges operators under $1M/year face: subscribers, sales, content, and profit.

Your newsletter is bleeding your time and money.

You're spending months building a subscriber list that everyone celebrates on Twitter, but your Stripe balance tells a different story.

The real reasons why your newsletter isn't generating the revenue it should: 

1

You're chasing vanity metrics 

You celebrate hitting 5,000 subscribers with $100 in revenue while watching operators with smaller lists pull $10K+ per month because attention means nothing if you cannot convert it into clients, sponsorships, or digital product sales.

2

You're positioning your newsletter the wrong way

You’re one of 25 other newsletters writing about competitive topics like AI. Instead of AI in e-commerce or AI in Hollywood production. It feels safe to speak to everyone, but you end up speaking to no one. 

3

Your subscriber chart is flat while others scale

You're burning money on ads paying $4+ per subscriber or posting daily on social media hoping something goes viral, but you have no predictable system for subscriber growth at scale, leaving you dependent on algorithm luck instead of controllable growth.

4

You have no clue how to find and close sponsors

You see other newsletters landing brand deals but have no idea how to find advertisers, what to say in outreach, or how to price your inventory.

5

You're paralyzed by product/service decision overwhelm

You know you should sell something to your list, but you're stuck in analysis paralysis wondering if it should be a course, coaching, or service. What if you send too many emails? Or sound to sale-sy? And you never launch or under-launch.

The brutal cost? You spend 12+ months and thousands of dollars building an audience that makes you $500/month instead of the $15K+ it should be generating.

This is how you build a profitable newsletter.

The operators doing $1M+ don't rely on ads alone.

They build a Newsletter Value Ladder.

Step 1: Ads. The base layer. $4–$6 per reader, per year.

Step 2: Low-ticket offers. $27, $47. Quick wins that turn strangers into buyers.

Step 3: High-ticket products. $350… $5,000… even SaaS. Where one $5K client covers the entire month.

This is how you get to $100,000-$500,000 in revenue from a newsletter without 100k+ subscribers.

This is a Stripe dashboard from a newsletter I work with – Bootstrapped Giants.

$0 → $270,000 in 90 days.

I want you to guess their newsletter list size.

100,000?

25,000?

No 15,000 readers. 

And now, 8 months later, they have a 30,000-person newsletter that has done over $1,000,000.

Now you understand - the best possible thing you can do for yourself is build a newsletter with a Value Ladder.

What you get inside the Newsletter Accelerator

Newsletter Foundation & Positioning System

THE CONTENT CATEGORY SYSTEM YOU GET IS...

These components give you the system to select profitable niches and position your newsletter for maximum monetization potential.

SELECT A NICHE & CREATE A CATEGORY WITH YOUR NEWSLETTER

Identify and own profitable newsletter categories where audiences pay $30+ CPMs instead of competing in oversaturated markets.

Avoid "trap" niches where newsletters build huge subscriber counts and zero revenue.

Position yourself as the definitive newsletter in your category. 

Create IV (INSANELY VALUABLE) CONTENT WITH 40%+ OPEN RATES

Build your newsletter using the ‘lego block’ components mixed-and-matched by Morning Brew, Justin Welsh's Solopreneurship Saturday, and other top newsletters. 

Copy/paste landing pages, sign-up flows, and welcome emails that we see consistently hit 40%+ CVRs, 50%+ open rates, and 10%+ CTRs.

Scale to 10,000+ Subscribers

THE GROWTH SYSTEM YOU GET IS...

These components give you the system to profitably acquire subscribers and scale to newsletter profitability using proven acquisition channels.

SCALE SUBSCRIBERS FOR HALF THE PRICE OF YOUR PEERS

Steal the ad templates we use to spend $1M/month on ads across 25 top newsletter brands right now.

Save months of learning paid ads with the step-by-step Facebook set-up we use for our clients.

Skip paying for cheap, unengaged subscribers who don’t buy from you or your sponsors with our quality-reporting system.

STACK FREE SUBSCRIBERS FROM YOUR SOCIAL AUDIENCE

Get 1,000 true fans for free using lead magnets to convert readers from LinkedIn/X/Instagram.

Create lead magnets that get hundreds of email opt-ins and tens of thousands fo impressions across organic social.

Borrow other people’s audiences (BOPA) to drive top 1% readers.

Revenue Generation & Sales Operations System

THE MONETIZATION SYSTEM YOU GET IS...

These components give you the system to convert subscribers into revenue through sponsorships, digital products, and services.

FIND AND CLOSE DEALS WITH TIER-1 ADVERTISERS

Start generating revenue in less than 30 days using ad networks while you use our outbound system to close direct sponsor deals.

Install every asset - outbound emails, media kits, pricing benchmarks, and more - that’s working for the top 30 newsletters.

Close deals via warm introductions with the ‘mutual intro’ playbook we’ve used to close $500k+ of business.

CONVERT READERS INTO REVENUE WITH PRODUCTS AND SERVICES

Convert readers into booked calls and sales for coaching, agency, and professional services. 

Steal the email sequences and sales pages we’ve used to do 7-figures in newsletter-based sales for clients. 

The ultimate newsletter growth bundle

BONUS #1

Category-Leader Newsletter Database

Get instant access to 50 category-leading newsletters with revenue numbers, niche positioning, and unit economics so you can model what's already working.

Revenue breakdowns of newsletters earning $100K-$10M+ annually.

Acquisition database of every major newsletter sale price in the past 10 years.

BONUS #2

The organic growth library

Our top 10+ growth tactics from creators with 100k+ followers - who built massive newsletters without paid ads.

10+ proven growth tactics from creators with 100K+ followers.

Step-by-step implementation guides for each growth strategy.

BONUS #3

Exclusive access to our paid ads library

Make ads that convert - Access the complete creatives, hooks, and account analysis we use to spend $1,000,000+ monthly on newsletter growth for our clients.

20+ high-converting ad creatives. 

Hook library with 110+ winning newsletter ad hooks.

BONUS #4

The Digital Product Email Playbook

Get the complete playbook we've used to do millions in digital product sales for clients.

Email nurture sequence strategy we used to help a 30,000-reader newsletter do $1M in product sales.

Stop leaving money on the table and systematically monetize your list.

BONUS #5

Over 300 slides from real media kits used to sell ads in 2025

Get 20+ media kits from newsletters that have sold over $50,000,000 in total sponsorships.

About us / audience pages.

Pricing sheets.

Includes newsletters like Morning Brew, Superhuman, Industry Dive, and more.

BONUS #6

Ultimate Sponsor Database

Get a database of 300+ advertisers ACTIVELY sponsoring newsletters

Organized by advertiser, newsletter sponsored, date, and industry.

Includes ALL sponsors of newsletters like 1440, Morning Brew, Superhuman AI, and more.

Who is behind the Newsletter Accelerator?

Hi, I’m Nathan May.

I built a $1M ARR agency in 11 months last year, with just 1,000 newsletter subscribers. Before that, I sold my first newsletter (15k subscribers) to The Milk Road.

Big lists are overrated.

A list of 1,000 can change your year. A list of 10,000 readers can change your life.

My company, The Feed, partners on growth with newsletters and personal brands like The Neuron (acquired in 2025), Arnold’s Pump Club, and Tyler Denk.

And I’ve seen up close how the best operators grow newsletters and sell ads, digital products, services, communities, events, and more, treating their newsletter like a business from day 1.

Upcoming sessions

Beginner

Tue, Oct 14 – 12–1:30pm EST

Session 1

Market & Business Model Selection

Choosing a category you can own and a business model that scales.

Thu, Oct 16 – 12–1:30pm EST

Session 2

Content Strategy

The 5 core newsletter formats, engagement benchmarks, and creating insanely valuable content subscribers into buyers with the playbook we've used to do millions in digital product sales for our clients.

Intermediate

Tue, Oct 21 – 12–1:30pm EST

Session 3

Creating Profitable Sign-up Flows and Funnels

Affiliate revenue, welcome emails, landing pages, and 1st party data collection.

Thu, Oct 23 – 12–1:30pm EST

Session 4

Scaling with Paid Ads

Creative strategy, winning ads, and copywriting.

Tue, Oct 28 – 12–1:30pm EST

Session 5

Meta Media Buying

Campaign architecture and testing process.

Thu, Oct 30 – 12–1:30pm EST

Session 6

Organic Growth

Picking a social media platform and tactics for converting followers into readers.

Tue, Nov 4 – 12–1:30pm EST

Session 7

Initial Direct Sponsor Sales

Sales decks, cold email, conferences, and pricing.

Thu, Nov 6 – 12–1:30pm EST

Session 8

Product Sales

Research/ideation, pricing & conversion benchmarks, launch emails, and sales pages.

Advanced

Tue, Nov 11 – 12–1:45pm EST

Session 9

Advanced Paid Acquisition

LTV/cohorting, AI in ads, and deep-dive into scaling acquisition systems.

Thu, Nov 13 – 12–1:30pm EST

Session 10

Selling Coaching & Services

How to sell $1–$10k/month offers to your Dream 100 clients using a founder-led newsletter. Learn how to position yourself as the go-to expert, design high-ticket packages, and use content to close deals.

Enrollment ends October 7th 11:59pm EST

Newsletter Accelerator

($7,916 value)

5-week Newsletter Accelerator Program ($2,499 value)

BONUS #1: Category-Leader Newsletter Database ($29 value)

BONUS #2: The organic growth library ($197 value)

BONUS #3: Exclusive access to our paid ads library ($997 value)

BONUS #4: The Digital Product Email Playbook ($97 value)

BONUS #5: 20 Media Kits that have sold $50M in ads ($97 value)

EXCLUSIVE: 4x Live Group Implementation Workshops ($4,000 value)

Lifetime access to all materials

180-day, 100% money-back guarantee

LIVE October 14th - November 13th

Includes a 6-Month, 100% money back Guarantee

The Newsletter Accelerator comes with a 6-month guarantee. If you attend the sessions and don’t generate at least $10,000 in ad sales or product/service revenue as a direct result of the program, you're eligible to recieve a full refund—no hassle.

Frequently asked questions

What is Newsletter Meta Ads Academy?

How is this different?

Why do I need this?

Who should join the Newsletter Meta Ads Academy?

Who should NOT join the Newsletter Meta Ads Academy?

I’m busy - how long will it take to go through this?

How long can I access the course materials?

Which newsletter platform should I use?

Do I need to spend money on paid ads to take this course?

Can I just learn this from free content online?

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