Enrollment ends DECEMBER 1ST, 11:59pm EST
FOR NEWSLETTER OPERATORS, CREATORS, AND FOUNDERS
Grow your newsletter with subscribers who buy from you and your sponsors
We give you the blueprint to scale your newsletter, including your ad account set-up, recommended ad spend, creative, media buying, and optimization, even if you’ve never run ads before.
Our paid ads playbook has generated millions of subscribers for the top newsletters
You need readers who join your newsletter ready to buy from you and your advertisers.
This is a Stripe dashboard from a newsletter I work with just 15,000 subscribers
You already know the problem…
Your Newsletter Isn’t Growing Fast Enough.
Unlike social media, newsletters have no ‘discovery’. No algorithm is going to magically start showing your content to new people. That means you will ALWAYS pay for growth—you just get to choose whether you pay with your dollars (ads) or your time (organic).
And it’s not because your content is bad, your niche is wrong, or that you’re not working hard enough…
The real reasons why your newsletter is stuck in the mud are:
1
You’re Trapped in the Organic Growth Myth
You’ve been told to “just grow organically,” but that typically caps out at 10-20% of your existing social following. That means the only way to get 10,000+ newsletter subscribers is by starting with a HUGE audience of 50,000-100,000 followers. For most, relying on organic can take YEARS to reach a meaningful subscriber milestone, if ever.
2
This Leaves You in the “Newsletter Cold Start” Problem
Because organic growth is so slow, you’re caught in a frustrating catch-22: you don’t have enough subscribers to attract sponsors, but you don’t have the revenue from sponsors to invest in paid growth. This leaves you stuck with a tiny list, unable to break out and build a real, profitable business.
3
But Paid Ads Feel Intimidating and Risky:
You know paid ads are the #1 way to consistently scale your readership without waiting years. But most people run into analysis paralysis and NEVER run ads. Or if they do, they burn money on high CPLs and low-quality readers, making the whole experience feel like a failure.
4
Your Past Ad Attempts Attracted the Wrong Subscribers:
If you’ve tried running ads, you likely paid a sky-high cost per lead ($3-$5) for subscribers who weren’t the right fit. They don’t open, they don’t click, and they don’t buy. This burns your ad budget on vanity metrics, leaving you with a list that advertisers don’t care about and that won’t generate revenue.
5
You Lack a Predictable System for Profitable Growth:
Because you don’t have a proven system, you’re forced to guess. You don’t know what a good ad looks like, how much to spend, or how to measure what really matters (like open rates, click-throughs, and whether your subscribers will actually bu)y. Without a clear plan, you’re just gambling with your money.
What you need
You Need a Proven, Step-by-Step Playbook to Acquire High-Quality Newsletter Readers Profitably.
Not wasting money on trial and error, not hiring an expensive marketing team, and not guessing your way forward while relying on vanity metrics.
That's exactly what the Newsletter Meta Ads Academy delivers.
Here's What You Can Expect When You Join:
1
Add 1,000-10,000+ Qualified Subscribers on Autopilot
We're handing you the complete system my team uses to scale the world's biggest newsletters. You'll get to copy/paste the exact ad creative and campaign set-up we're using to break out of the "cold start" problem and build a real audience, without waiting years for organic growth.
2
Acquire High-Quality Readers for Under $2, Not $5+
Stop burning money on ads that attract the wrong people. You'll learn our methodology for targeting and acquiring qualified readers who actually open, click, and buy. This isn't about vanity metrics; it's about building a list that sponsors will pay for and that will generate revenue for your business.
3
Install a Proven System from a Trusted Expert
End the analysis paralysis and stop feeling intimidated by ad accounts. This self-paced course gives you the exact playbook we use to spend $1M/month on newsletter ads, removing all the guesswork. You'll learn how to set up your account, what a winning ad looks like, and how to manage your campaigns with confidence.
4
Finally Measure What Matters and Monetize Your List
Learn to think like a business, not just a writer. We'll teach you how to understand and measure the lifetime value of your readers, ensuring your ad spend translates directly into revenue. You'll finally have a clear path to selling sponsorships, products, and services through your newsletter
What you get inside the Newsletter Meta Ads Academy
START
This 30-minute Meta set-up mini course will give you everything you need if you have never run paid before and have no idea what “Meta Business Manager” is. If you’re intimidated by the “pre-work” of running ads, this is for you.
Step-by-step ad account set-up for first-timers
Get clarity on when to launch paid ads based on your newsletter size, revenue, and niche
We’ll walk step-by-step through how to set up your ad account
CREATE
These components give you the system to profitably acquire subscribers and scale to newsletter profitability using proven acquisition channels.
MAKE ADS THAT CONVERT
Steal the ad templates we use to spend $1M/month on ads across 25 top newsletter brands right now.
Get readers for $1-2 by copying and pasting our 4-step research and scripting process
SCALE
These components give you the system to profitably acquire subscribers and scale using proven acquisition channels.
Build a high-converting Meta Campaign
Save months of learning paid ads with the step-by-step Facebook set-up we use for our clients.
Learn exactly how much to spend, when to scale, and when to cut off losing creative
MEASURE
Unf*ck your reader quality. Measure which readers open, click, and buy, so you don’t waste money on cheap leads like 95% of newsletters running paid ads.
Scale with readers who pay
Skip paying for cheap, unengaged subscribers who don’t buy from you or your sponsors with our quality-reporting system.
Measure ad-level open rate / click-through-rate so you understand which ads drive the highest ROAS
Nowhere else have I ever found such a great education about publishing a newsletter! (I've looked.) I've lost time and money trying to do a newsletter in the past, and now I know exactly why: I didn't know basic methods and didn't have a good Email service Provider. The Accelerator course is absolutely essential with critical information, insight and experience from a man (Nathan May) who totally knows the business and provides detailed analysis and information. Linking his expertise with Beehiiv.com's services just might make publishing a newsletter a foolproof enterprise. I am highly confident, now have a workable plan, and know what to avoid. Thanks Nathan and Beehiiv.com.
William Cory
Owner, Writer, Editor
I wanted to better understand the different business models and how to optimize both content and growth in order to monetize them. My newsletter wasn't monetizing the way I wanted, and through this course, I realized I need to make a directional change because the current content cadence, audience demo, and business model are misaligned. It also helped me think through the directions I could go. I am currently working on figuring out next steps and will be putting to use the growth and modernization tactics I learned once I pick the direction I want to go.
Avi Gandhi
Founder
The accelerator transformed our newsletter strategy, shifting it from a simple referral generator to a fully monetizable digital product. We gained practical insights into every stage, from developing strong concepts and building an engaged audience to driving sales. A fantastic, high-impact program.
Kyle Joe
Vice President, Content
Nowhere else have I ever found such a great education about publishing a newsletter! (I've looked.) I've lost time and money trying to do a newsletter in the past, and now I know exactly why: I didn't know basic methods and didn't have a good Email service Provider. The Accelerator course is absolutely essential with critical information, insight and experience from a man (Nathan May) who totally knows the business and provides detailed analysis and information. Linking his expertise with Beehiiv.com's services just might make publishing a newsletter a foolproof enterprise. I am highly confident, now have a workable plan, and know what to avoid. Thanks Nathan and Beehiiv.com.
William Cory
Owner, Writer, Editor
I wanted to better understand the different business models and how to optimize both content and growth in order to monetize them. My newsletter wasn't monetizing the way I wanted, and through this course, I realized I need to make a directional change because the current content cadence, audience demo, and business model are misaligned. It also helped me think through the directions I could go. I am currently working on figuring out next steps and will be putting to use the growth and modernization tactics I learned once I pick the direction I want to go.
Avi Gandhi
Founder
The accelerator transformed our newsletter strategy, shifting it from a simple referral generator to a fully monetizable digital product. We gained practical insights into every stage, from developing strong concepts and building an engaged audience to driving sales. A fantastic, high-impact program.
Kyle Joe
Vice President, Content
Nowhere else have I ever found such a great education about publishing a newsletter! (I've looked.) I've lost time and money trying to do a newsletter in the past, and now I know exactly why: I didn't know basic methods and didn't have a good Email service Provider. The Accelerator course is absolutely essential with critical information, insight and experience from a man (Nathan May) who totally knows the business and provides detailed analysis and information. Linking his expertise with Beehiiv.com's services just might make publishing a newsletter a foolproof enterprise. I am highly confident, now have a workable plan, and know what to avoid. Thanks Nathan and Beehiiv.com.
William Cory
Owner, Writer, Editor
I wanted to better understand the different business models and how to optimize both content and growth in order to monetize them. My newsletter wasn't monetizing the way I wanted, and through this course, I realized I need to make a directional change because the current content cadence, audience demo, and business model are misaligned. It also helped me think through the directions I could go. I am currently working on figuring out next steps and will be putting to use the growth and modernization tactics I learned once I pick the direction I want to go.
Avi Gandhi
Founder
The accelerator transformed our newsletter strategy, shifting it from a simple referral generator to a fully monetizable digital product. We gained practical insights into every stage, from developing strong concepts and building an engaged audience to driving sales. A fantastic, high-impact program.
Kyle Joe
Vice President, Content
Nowhere else have I ever found such a great education about publishing a newsletter! (I've looked.) I've lost time and money trying to do a newsletter in the past, and now I know exactly why: I didn't know basic methods and didn't have a good Email service Provider. The Accelerator course is absolutely essential with critical information, insight and experience from a man (Nathan May) who totally knows the business and provides detailed analysis and information. Linking his expertise with Beehiiv.com's services just might make publishing a newsletter a foolproof enterprise. I am highly confident, now have a workable plan, and know what to avoid. Thanks Nathan and Beehiiv.com.
William Cory
Owner, Writer, Editor
I wanted to better understand the different business models and how to optimize both content and growth in order to monetize them. My newsletter wasn't monetizing the way I wanted, and through this course, I realized I need to make a directional change because the current content cadence, audience demo, and business model are misaligned. It also helped me think through the directions I could go. I am currently working on figuring out next steps and will be putting to use the growth and modernization tactics I learned once I pick the direction I want to go.
Avi Gandhi
Founder
The accelerator transformed our newsletter strategy, shifting it from a simple referral generator to a fully monetizable digital product. We gained practical insights into every stage, from developing strong concepts and building an engaged audience to driving sales. A fantastic, high-impact program.
Kyle Joe
Vice President, Content
The ultimate newsletter growth bundle
Everything you need to plug our growth playbook in your newsletter, including our favorite growth tactics that don’t require paid ads. Worth $500+ on their own, these are yours free.
BONUS #1
The organic growth library
Our top 10+ growth tactics from creators with 100k+ followers - who built massive newsletters without paid ads
Step-by-step implementation guides for each growth strategy.
BONUS #2
Exclusive access to our paid ads library
Make ads that convert - Access the complete creatives, hooks, and account analysis we use to spend $1,000,000+ monthly on newsletter growth for our clients.
20+ high-converting ad creatives.
Hook library with 110+ winning newsletter ad hooks.
BONUS #3
The KPI cheat-sheet
Know exactly where you stand vs. other top newsletters with our benchmarking tables
Monetization metrics like ARPU, LTV, and payback period
Ad account benchmarks (CPM, CTR, landing page CVR) and how to maximize each one
BONUS #4
The 7-figure newsletter hook library
Get the top 113 hooks from the longest-running newsletter ads of all time
Ready-to-use Claude prompt to rewrite each hook for your newsletter
Links to each ad - including ads from 1440, Superhuman, Morning Brew, The Milk Road, and more
Who is behind the Newsletter Meta Ads Academy?
Hi, I’m Nathan May.
I built a $1M ARR agency in 11 months last year, with just 1,000 newsletter subscribers. Before that, I sold my first newsletter (15k subscribers) to The Milk Road.
Big lists are overrated.
A list of 1,000 can change your year. A list of 10,000 readers can change your life.
My company, The Feed, partners on growth with newsletters and personal brands like The Neuron (acquired in 2025), Arnold’s Pump Club, and Tyler Denk.
And I’ve seen up close how the best operators grow newsletters and sell ads, digital products, services, communities, events, and more, treating their newsletter like a business from day 1.
Our Module
01
CREATE
These components give you the system to profitably acquire subscribers and scale to newsletter profitability using Meta.
Module 1
Module 1
Getting Started
Learn the entire system we use to profitably acquire newsletter subscribers.
System overview: The best channels for growth, why Meta is the most scalable, and how to set up your ad account
The 5 core funnels explained - info-product, B2B services, affiliate, paid subscription, and sponsor-monetized
How to calculate your “true” cost per lead
Module 2
Creative Research & Copywriting
Steal the creative process used to spend $1M+/mo on newsletter ads.
Creative research playbook (reader feedback, Reddit, competitors, organic content)
Copywriting frameworks that sell: market awareness → hooks → body copy
The top winning newsletter formats working right now in 2025
Hiring UGC creators and writing scripts that convert
02
SCALE
Save months of trial and error. Learn the exact setup and scaling process we use for $1M+/mo clients.
Module 3
Conversion Events & Setup
Get your tracking and campaign structure dialed in.
Step-by-step set up for your first time running ads - ad account, business manager, and pixels
Choosing and setting up the right conversion events (leads, qualified leads, subscriptions, etc.
KPI benchmarks for your ad account
Module 4
Media Buying Mastery
Master the Meta Ads interface and learn when to scale or kill creative.
Campaign structures and testing frameworks (ABO vs CBO)
Dynamic creative testing and the 4-3-2-2 method
Scaling timelines, budgets, and learning-phase management
Using CPM, CTR, and conversion rate to improve reader/ad quality
03
MEASURE
Unf*ck your reader quality. Learn to measure what actually matters so every dollar drives long-term ROI.
Module 5
Measurement & Optimization
Turn your reader data into growth insights.
Pre-launch and post-launch checklist
Ad-level reporting for open and click-through rates
Building dashboards that surface ROI, not vanity metrics
Calculating cost per qualified reader and LTV
Module 6
Fixing Common Roadblocks
Troubleshoot the biggest issues that derail performance.
Why Meta and ESP data never match (and how to reconcile)
Ads not spending, getting rejected, or firing wrong events
How to know when to scale, pause, or rebuild
Using look-a-likes and other advanced targeting tactics
Setting target spend and # of ads to launch
Enrollment ends December 1st 11:59pm EST
Newsletter Meta Ads Academy
($2,817 value)
Newsletter Meta Ads Academy ($1,499 value)
BONUS #1: The organic growth library ($197 value)
BONUS #2: Exclusive access to our paid ads library ($997 value)
BONUS #3: The KPI cheat-sheet ($27 value)
BONUS #4: The 7-figure newsletter hook library ($97 value)
Lifetime access to all materials
90-day, 100% money-back guarantee
Includes a 90-day, 100% money-back Guarantee
The Newsletter Meta Ads Academy includes a 90-day, 100% money-back guarantee. If for any reason you do not feel we've helped you dramatically reduce your CPL and improve your ad creative, ask for a refund and we'll send your money back in 24H.
Frequently asked questions
What is Newsletter Meta Ads Academy?
How is this different?
Why do I need this?
Who should join the Newsletter Meta Ads Academy?
Who should NOT join the Newsletter Meta Ads Academy?
How long can I access the course materials?
Which newsletter platform should I use?
Do I need to spend money on paid ads to take this course?
Can I just learn this from free content online?
My newsletter is already spending $10K-$50K+ on ads, will this still be useful?
Privacy Policy | Terms & Conditions
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
©2024 Luminary Assets. All Rights Reserved.
Enrollment ends DECEMBER 1ST, 11:59pm EST
FOR NEWSLETTER OPERATORS, CREATORS, AND FOUNDERS
Grow your newsletter with subscribers who buy from you and your sponsors
We give you the blueprint to scale your newsletter, including your ad account set-up, recommended ad spend, creative, media buying, and optimization, even if you’ve never run ads before.
Our paid ads playbook has generated millions of subscribers for the top newsletters
You need readers who join your newsletter ready to buy from you and your advertisers.
This is a Stripe dashboard from a newsletter I work with just 15,000 subscribers
You already know the problem…
Your Newsletter Isn’t Growing Fast Enough.
Unlike social media, newsletters have no ‘discovery’. No algorithm is going to magically start showing your content to new people. That means you will ALWAYS pay for growth—you just get to choose whether you pay with your dollars (ads) or your time (organic).
And it’s not because your content is bad, your niche is wrong, or that you’re not working hard enough…
The real reasons why your newsletter is stuck in the mud are:
1
You’re Trapped in the Organic Growth Myth
You’ve been told to “just grow organically,” but that typically caps out at 10-20% of your existing social following. That means the only way to get 10,000+ newsletter subscribers is by starting with a HUGE audience of 50,000-100,000 followers. For most, relying on organic can take YEARS to reach a meaningful subscriber milestone, if ever.
2
This Leaves You in the “Newsletter Cold Start” Problem
Because organic growth is so slow, you’re caught in a frustrating catch-22: you don’t have enough subscribers to attract sponsors, but you don’t have the revenue from sponsors to invest in paid growth. This leaves you stuck with a tiny list, unable to break out and build a real, profitable business.
3
But Paid Ads Feel Intimidating and Risky:
You know paid ads are the #1 way to consistently scale your readership without waiting years. But most people run into analysis paralysis and NEVER run ads. Or if they do, they burn money on high CPLs and low-quality readers, making the whole experience feel like a failure.
4
Your Past Ad Attempts Attracted the Wrong Subscribers:
If you’ve tried running ads, you likely paid a sky-high cost per lead ($3-$5) for subscribers who weren’t the right fit. They don’t open, they don’t click, and they don’t buy. This burns your ad budget on vanity metrics, leaving you with a list that advertisers don’t care about and that won’t generate revenue.
5
You Lack a Predictable System for Profitable Growth:
Because you don’t have a proven system, you’re forced to guess. You don’t know what a good ad looks like, how much to spend, or how to measure what really matters (like open rates, click-throughs, and whether your subscribers will actually bu)y. Without a clear plan, you’re just gambling with your money.
What you need
You Need a Proven, Step-by-Step Playbook to Acquire High-Quality Newsletter Readers Profitably.
Not wasting money on trial and error, not hiring an expensive marketing team, and not guessing your way forward while relying on vanity metrics.
That's exactly what the Newsletter Meta Ads Academy delivers.
Here's What You Can Expect When You Join:
1
Add 1,000-10,000+ Qualified Subscribers on Autopilot
We're handing you the complete system my team uses to scale the world's biggest newsletters. You'll get to copy/paste the exact ad creative and campaign set-up we're using to break out of the "cold start" problem and build a real audience, without waiting years for organic growth.
2
Acquire High-Quality Readers for Under $2, Not $5+
Stop burning money on ads that attract the wrong people. You'll learn our methodology for targeting and acquiring qualified readers who actually open, click, and buy. This isn't about vanity metrics; it's about building a list that sponsors will pay for and that will generate revenue for your business.
3
Install a Proven System from a Trusted Expert
End the analysis paralysis and stop feeling intimidated by ad accounts. This self-paced course gives you the exact playbook we use to spend $1M/month on newsletter ads, removing all the guesswork. You'll learn how to set up your account, what a winning ad looks like, and how to manage your campaigns with confidence.
4
Finally Measure What Matters and Monetize Your List
Learn to think like a business, not just a writer. We'll teach you how to understand and measure the lifetime value of your readers, ensuring your ad spend translates directly into revenue. You'll finally have a clear path to selling sponsorships, products, and services through your newsletter
What you get inside the Newsletter Meta Ads Academy
START
This 30-minute Meta set-up mini course will give you everything you need if you have never run paid before and have no idea what “Meta Business Manager” is. If you’re intimidated by the “pre-work” of running ads, this is for you.
Step-by-step ad account set-up for first-timers
Get clarity on when to launch paid ads based on your newsletter size, revenue, and niche
We’ll walk step-by-step through how to set up your ad account
CREATE
These components give you the system to profitably acquire subscribers and scale to newsletter profitability using proven acquisition channels.
MAKE ADS THAT CONVERT
Steal the ad templates we use to spend $1M/month on ads across 25 top newsletter brands right now.
Get readers for $1-2 by copying and pasting our 4-step research and scripting process
SCALE
These components give you the system to profitably acquire subscribers and scale using proven acquisition channels.
Build a high-converting Meta Campaign
Save months of learning paid ads with the step-by-step Facebook set-up we use for our clients.
Learn exactly how much to spend, when to scale, and when to cut off losing creative
MEASURE
Unf*ck your reader quality. Measure which readers open, click, and buy, so you don’t waste money on cheap leads like 95% of newsletters running paid ads.
Scale with readers who pay
Skip paying for cheap, unengaged subscribers who don’t buy from you or your sponsors with our quality-reporting system.
Measure ad-level open rate / click-through-rate so you understand which ads drive the highest ROAS
Nowhere else have I ever found such a great education about publishing a newsletter! (I've looked.) I've lost time and money trying to do a newsletter in the past, and now I know exactly why: I didn't know basic methods and didn't have a good Email service Provider. The Accelerator course is absolutely essential with critical information, insight and experience from a man (Nathan May) who totally knows the business and provides detailed analysis and information. Linking his expertise with Beehiiv.com's services just might make publishing a newsletter a foolproof enterprise. I am highly confident, now have a workable plan, and know what to avoid. Thanks Nathan and Beehiiv.com.
William Cory
Owner, Writer, Editor
The accelerator transformed our newsletter strategy, shifting it from a simple referral generator to a fully monetizable digital product. We gained practical insights into every stage, from developing strong concepts and building an engaged audience to driving sales. A fantastic, high-impact program.
Kyle Joe
Vice President, Content
I wanted to better understand the different business models and how to optimize both content and growth in order to monetize them. My newsletter wasn't monetizing the way I wanted, and through this course, I realized I need to make a directional change because the current content cadence, audience demo, and business model are misaligned. It also helped me think through the directions I could go. I am currently working on figuring out next steps and will be putting to use the growth and modernization tactics I learned once I pick the direction I want to go.
Avi Gandhi
Founder
Nowhere else have I ever found such a great education about publishing a newsletter! (I've looked.) I've lost time and money trying to do a newsletter in the past, and now I know exactly why: I didn't know basic methods and didn't have a good Email service Provider. The Accelerator course is absolutely essential with critical information, insight and experience from a man (Nathan May) who totally knows the business and provides detailed analysis and information. Linking his expertise with Beehiiv.com's services just might make publishing a newsletter a foolproof enterprise. I am highly confident, now have a workable plan, and know what to avoid. Thanks Nathan and Beehiiv.com.
William Cory
Owner, Writer, Editor
The accelerator transformed our newsletter strategy, shifting it from a simple referral generator to a fully monetizable digital product. We gained practical insights into every stage, from developing strong concepts and building an engaged audience to driving sales. A fantastic, high-impact program.
Kyle Joe
Vice President, Content
I wanted to better understand the different business models and how to optimize both content and growth in order to monetize them. My newsletter wasn't monetizing the way I wanted, and through this course, I realized I need to make a directional change because the current content cadence, audience demo, and business model are misaligned. It also helped me think through the directions I could go. I am currently working on figuring out next steps and will be putting to use the growth and modernization tactics I learned once I pick the direction I want to go.
Avi Gandhi
Founder
Nowhere else have I ever found such a great education about publishing a newsletter! (I've looked.) I've lost time and money trying to do a newsletter in the past, and now I know exactly why: I didn't know basic methods and didn't have a good Email service Provider. The Accelerator course is absolutely essential with critical information, insight and experience from a man (Nathan May) who totally knows the business and provides detailed analysis and information. Linking his expertise with Beehiiv.com's services just might make publishing a newsletter a foolproof enterprise. I am highly confident, now have a workable plan, and know what to avoid. Thanks Nathan and Beehiiv.com.
William Cory
Owner, Writer, Editor
The accelerator transformed our newsletter strategy, shifting it from a simple referral generator to a fully monetizable digital product. We gained practical insights into every stage, from developing strong concepts and building an engaged audience to driving sales. A fantastic, high-impact program.
Kyle Joe
Vice President, Content
I wanted to better understand the different business models and how to optimize both content and growth in order to monetize them. My newsletter wasn't monetizing the way I wanted, and through this course, I realized I need to make a directional change because the current content cadence, audience demo, and business model are misaligned. It also helped me think through the directions I could go. I am currently working on figuring out next steps and will be putting to use the growth and modernization tactics I learned once I pick the direction I want to go.
Avi Gandhi
Founder
Nowhere else have I ever found such a great education about publishing a newsletter! (I've looked.) I've lost time and money trying to do a newsletter in the past, and now I know exactly why: I didn't know basic methods and didn't have a good Email service Provider. The Accelerator course is absolutely essential with critical information, insight and experience from a man (Nathan May) who totally knows the business and provides detailed analysis and information. Linking his expertise with Beehiiv.com's services just might make publishing a newsletter a foolproof enterprise. I am highly confident, now have a workable plan, and know what to avoid. Thanks Nathan and Beehiiv.com.
William Cory
Owner, Writer, Editor
The accelerator transformed our newsletter strategy, shifting it from a simple referral generator to a fully monetizable digital product. We gained practical insights into every stage, from developing strong concepts and building an engaged audience to driving sales. A fantastic, high-impact program.
Kyle Joe
Vice President, Content
I wanted to better understand the different business models and how to optimize both content and growth in order to monetize them. My newsletter wasn't monetizing the way I wanted, and through this course, I realized I need to make a directional change because the current content cadence, audience demo, and business model are misaligned. It also helped me think through the directions I could go. I am currently working on figuring out next steps and will be putting to use the growth and modernization tactics I learned once I pick the direction I want to go.
Avi Gandhi
Founder
The ultimate newsletter growth bundle
Everything you need to plug our growth playbook in your newsletter, including our favorite growth tactics that don’t require paid ads. Worth $500+ on their own, these are yours free.
BONUS #1
The organic growth library
Our top 10+ growth tactics from creators with 100k+ followers - who built massive newsletters without paid ads
Step-by-step implementation guides for each growth strategy.
BONUS #2
Exclusive access to our paid ads library
Make ads that convert - Access the complete creatives, hooks, and account analysis we use to spend $1,000,000+ monthly on newsletter growth for our clients.
20+ high-converting ad creatives.
Hook library with 110+ winning newsletter ad hooks.
BONUS #3
The KPI cheat-sheet
Know exactly where you stand vs. other top newsletters with our benchmarking tables
Monetization metrics like ARPU, LTV, and payback period
Ad account benchmarks (CPM, CTR, landing page CVR) and how to maximize each one
BONUS #4
The 7-figure newsletter hook library
Get the top 113 hooks from the longest-running newsletter ads of all time
Ready-to-use Claude prompt to rewrite each hook for your newsletter
Links to each ad - including ads from 1440, Superhuman, Morning Brew, The Milk Road, and more
Who is behind the Newsletter Meta Ads Academy?
Hi, I’m Nathan May.
I built a $1M ARR agency in 11 months last year, with just 1,000 newsletter subscribers. Before that, I sold my first newsletter (15k subscribers) to The Milk Road.
Big lists are overrated.
A list of 1,000 can change your year. A list of 10,000 readers can change your life.
My company, The Feed, partners on growth with newsletters and personal brands like The Neuron (acquired in 2025), Arnold’s Pump Club, and Tyler Denk.
And I’ve seen up close how the best operators grow newsletters and sell ads, digital products, services, communities, events, and more, treating their newsletter like a business from day 1.
Our Module
Beginner
These components give you the system to profitably acquire subscribers and scale to newsletter profitability using Meta.
Module 1
Module 1
Getting Started
Learn the entire system we use to profitably acquire newsletter subscribers.
System overview: The best channels for growth, why Meta is the most scalable, and how to set up your ad account
The 5 core funnels explained - info-product, B2B services, affiliate, paid subscription, and sponsor-monetized
How to calculate your “true” cost per lead
Module 2
Creative Research & Copywriting
Steal the creative process used to spend $1M+/mo on newsletter ads.
Creative research playbook (reader feedback, Reddit, competitors, organic content)
Copywriting frameworks that sell: market awareness → hooks → body copy
The top winning newsletter formats working right now in 2025
Hiring UGC creators and writing scripts that convert
Intermediate
Save months of trial and error. Learn the exact setup and scaling process we use for $1M+/mo clients.
Module 3
Conversion Events & Setup
Get your tracking and campaign structure dialed in.
Step-by-step set up for your first time running ads - ad account, business manager, and pixels
Choosing and setting up the right conversion events (leads, qualified leads, subscriptions, etc.
KPI benchmarks for your ad account
Module 4
Media Buying Mastery
Master the Meta Ads interface and learn when to scale or kill creative.
Campaign structures and testing frameworks (ABO vs CBO)
Dynamic creative testing and the 4-3-2-2 method
Scaling timelines, budgets, and learning-phase management
Using CPM, CTR, and conversion rate to improve reader/ad quality
Advanced
Unf*ck your reader quality. Learn to measure what actually matters so every dollar drives long-term ROI.
Module 5
Measurement & Optimization
Turn your reader data into growth insights.
Pre-launch and post-launch checklist
Ad-level reporting for open and click-through rates
Building dashboards that surface ROI, not vanity metrics
Calculating cost per qualified reader and LTV
Module 6
Fixing Common Roadblocks
Troubleshoot the biggest issues that derail performance.
Why Meta and ESP data never match (and how to reconcile)
Ads not spending, getting rejected, or firing wrong events
How to know when to scale, pause, or rebuild
Using look-a-likes and other advanced targeting tactics
Setting target spend and # of ads to launch
Enrollment ends December 1st 11:59pm EST
Newsletter Meta Ads Academy
($2,817 value)
Newsletter Meta Ads Academy ($1,499 value)
BONUS #1: The organic growth library ($197 value)
BONUS #2: Exclusive access to our paid ads library ($997 value)
BONUS #3: The KPI cheat-sheet ($27 value)
BONUS #4: The 7-figure newsletter hook library ($97 value)
Lifetime access to all materials
90-day, 100% money-back guarantee
Includes a 90-day, 100% money-back Guarantee
The Newsletter Meta Ads Academy includes a 90-day, 100% money-back guarantee. If for any reason you do not feel we've helped you dramatically reduce your CPL and improve your ad creative, ask for a refund and we'll send your money back in 24H.
Frequently asked questions
What is Newsletter Meta Ads Academy?
How is this different?
Why do I need this?
Who should join the Newsletter Meta Ads Academy?
Who should NOT join the Newsletter Meta Ads Academy?
How long can I access the course materials?
Which newsletter platform should I use?
Do I need to spend money on paid ads to take this course?
Can I just learn this from free content online?
My newsletter is already spending $10K-$50K+ on ads, will this still be useful?
Privacy Policy | Terms & Conditions
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
©2024 Luminary Assets. All Rights Reserved.
Enrollment ends DECEMBER 1ST, 11:59pm EST
FOR NEWSLETTER OPERATORS, CREATORS, AND FOUNDERS
Grow your newsletter with subscribers who buy from you and your sponsors
We give you the blueprint to scale your newsletter, including your ad account set-up, recommended ad spend, creative, media buying, and optimization, even if you’ve never run ads before.
Our paid ads playbook has generated millions of subscribers for the top newsletters
You need readers who join your newsletter ready to buy from you and your advertisers.
This is a Stripe dashboard from a newsletter I work with just 15,000 subscribers
You already know the problem…
Your Newsletter Isn’t Growing Fast Enough.
Unlike social media, newsletters have no ‘discovery’. No algorithm is going to magically start showing your content to new people. That means you will ALWAYS pay for growth—you just get to choose whether you pay with your dollars (ads) or your time (organic).
And it’s not because your content is bad, your niche is wrong, or that you’re not working hard enough…
The real reasons why your newsletter is stuck in the mud are:
1
You’re Trapped in the Organic Growth Myth
You’ve been told to “just grow organically,” but that typically caps out at 10-20% of your existing social following. That means the only way to get 10,000+ newsletter subscribers is by starting with a HUGE audience of 50,000-100,000 followers. For most, relying on organic can take YEARS to reach a meaningful subscriber milestone, if ever.
2
This Leaves You in the “Newsletter Cold Start” Problem
Because organic growth is so slow, you’re caught in a frustrating catch-22: you don’t have enough subscribers to attract sponsors, but you don’t have the revenue from sponsors to invest in paid growth. This leaves you stuck with a tiny list, unable to break out and build a real, profitable business.
3
But Paid Ads Feel Intimidating and Risky:
You know paid ads are the #1 way to consistently scale your readership without waiting years. But most people run into analysis paralysis and NEVER run ads. Or if they do, they burn money on high CPLs and low-quality readers, making the whole experience feel like a failure.
4
Your Past Ad Attempts Attracted the Wrong Subscribers:
If you’ve tried running ads, you likely paid a sky-high cost per lead ($3-$5) for subscribers who weren’t the right fit. They don’t open, they don’t click, and they don’t buy. This burns your ad budget on vanity metrics, leaving you with a list that advertisers don’t care about and that won’t generate revenue.
5
You Lack a Predictable System for Profitable Growth:
Because you don’t have a proven system, you’re forced to guess. You don’t know what a good ad looks like, how much to spend, or how to measure what really matters (like open rates, click-throughs, and whether your subscribers will actually bu)y. Without a clear plan, you’re just gambling with your money.
What you need
You Need a Proven, Step-by-Step Playbook to Acquire High-Quality Newsletter Readers Profitably.
Not wasting money on trial and error, not hiring an expensive marketing team, and not guessing your way forward while relying on vanity metrics.
That's exactly what the Newsletter Meta Ads Academy delivers.
Here's What You Can Expect When You Join:
1
Add 1,000-10,000+ Qualified Subscribers on Autopilot
We're handing you the complete system my team uses to scale the world's biggest newsletters. You'll get to copy/paste the exact ad creative and campaign set-up we're using to break out of the "cold start" problem and build a real audience, without waiting years for organic growth.
2
Acquire High-Quality Readers for Under $2, Not $5+
Stop burning money on ads that attract the wrong people. You'll learn our methodology for targeting and acquiring qualified readers who actually open, click, and buy. This isn't about vanity metrics; it's about building a list that sponsors will pay for and that will generate revenue for your business.
3
Install a Proven System from a Trusted Expert
End the analysis paralysis and stop feeling intimidated by ad accounts. This self-paced course gives you the exact playbook we use to spend $1M/month on newsletter ads, removing all the guesswork. You'll learn how to set up your account, what a winning ad looks like, and how to manage your campaigns with confidence.
4
Finally Measure What Matters and Monetize Your List
Learn to think like a business, not just a writer. We'll teach you how to understand and measure the lifetime value of your readers, ensuring your ad spend translates directly into revenue. You'll finally have a clear path to selling sponsorships, products, and services through your newsletter
What you get inside the Newsletter Meta Ads Academy
START
This 30-minute Meta set-up mini course will give you everything you need if you have never run paid before and have no idea what “Meta Business Manager” is. If you’re intimidated by the “pre-work” of running ads, this is for you.
Step-by-step ad account set-up for first-timers
Get clarity on when to launch paid ads based on your newsletter size, revenue, and niche
We’ll walk step-by-step through how to set up your ad account
CREATE
These components give you the system to profitably acquire subscribers and scale to newsletter profitability using proven acquisition channels.
MAKE ADS THAT CONVERT
Steal the ad templates we use to spend $1M/month on ads across 25 top newsletter brands right now.
Get readers for $1-2 by copying and pasting our 4-step research and scripting process
SCALE
These components give you the system to profitably acquire subscribers and scale using proven acquisition channels.
Build a high-converting Meta Campaign
Save months of learning paid ads with the step-by-step Facebook set-up we use for our clients.
Learn exactly how much to spend, when to scale, and when to cut off losing creative
MEASURE
Unf*ck your reader quality. Measure which readers open, click, and buy, so you don’t waste money on cheap leads like 95% of newsletters running paid ads.
Scale with readers who pay
Skip paying for cheap, unengaged subscribers who don’t buy from you or your sponsors with our quality-reporting system.
Measure ad-level open rate / click-through-rate so you understand which ads drive the highest ROAS
Nowhere else have I ever found such a great education about publishing a newsletter! (I've looked.) I've lost time and money trying to do a newsletter in the past, and now I know exactly why: I didn't know basic methods and didn't have a good Email service Provider. The Accelerator course is absolutely essential with critical information, insight and experience from a man (Nathan May) who totally knows the business and provides detailed analysis and information. Linking his expertise with Beehiiv.com's services just might make publishing a newsletter a foolproof enterprise. I am highly confident, now have a workable plan, and know what to avoid. Thanks Nathan and Beehiiv.com.
William Cory
Owner, Writer, Editor
I wanted to better understand the different business models and how to optimize both content and growth in order to monetize them. My newsletter wasn't monetizing the way I wanted, and through this course, I realized I need to make a directional change because the current content cadence, audience demo, and business model are misaligned. It also helped me think through the directions I could go. I am currently working on figuring out next steps and will be putting to use the growth and modernization tactics I learned once I pick the direction I want to go.
Avi Gandhi
Founder
The accelerator transformed our newsletter strategy, shifting it from a simple referral generator to a fully monetizable digital product. We gained practical insights into every stage, from developing strong concepts and building an engaged audience to driving sales. A fantastic, high-impact program.
Kyle Joe
Vice President, Content
Nowhere else have I ever found such a great education about publishing a newsletter! (I've looked.) I've lost time and money trying to do a newsletter in the past, and now I know exactly why: I didn't know basic methods and didn't have a good Email service Provider. The Accelerator course is absolutely essential with critical information, insight and experience from a man (Nathan May) who totally knows the business and provides detailed analysis and information. Linking his expertise with Beehiiv.com's services just might make publishing a newsletter a foolproof enterprise. I am highly confident, now have a workable plan, and know what to avoid. Thanks Nathan and Beehiiv.com.
William Cory
Owner, Writer, Editor
I wanted to better understand the different business models and how to optimize both content and growth in order to monetize them. My newsletter wasn't monetizing the way I wanted, and through this course, I realized I need to make a directional change because the current content cadence, audience demo, and business model are misaligned. It also helped me think through the directions I could go. I am currently working on figuring out next steps and will be putting to use the growth and modernization tactics I learned once I pick the direction I want to go.
Avi Gandhi
Founder
The accelerator transformed our newsletter strategy, shifting it from a simple referral generator to a fully monetizable digital product. We gained practical insights into every stage, from developing strong concepts and building an engaged audience to driving sales. A fantastic, high-impact program.
Kyle Joe
Vice President, Content
Nowhere else have I ever found such a great education about publishing a newsletter! (I've looked.) I've lost time and money trying to do a newsletter in the past, and now I know exactly why: I didn't know basic methods and didn't have a good Email service Provider. The Accelerator course is absolutely essential with critical information, insight and experience from a man (Nathan May) who totally knows the business and provides detailed analysis and information. Linking his expertise with Beehiiv.com's services just might make publishing a newsletter a foolproof enterprise. I am highly confident, now have a workable plan, and know what to avoid. Thanks Nathan and Beehiiv.com.
William Cory
Owner, Writer, Editor
I wanted to better understand the different business models and how to optimize both content and growth in order to monetize them. My newsletter wasn't monetizing the way I wanted, and through this course, I realized I need to make a directional change because the current content cadence, audience demo, and business model are misaligned. It also helped me think through the directions I could go. I am currently working on figuring out next steps and will be putting to use the growth and modernization tactics I learned once I pick the direction I want to go.
Avi Gandhi
Founder
The accelerator transformed our newsletter strategy, shifting it from a simple referral generator to a fully monetizable digital product. We gained practical insights into every stage, from developing strong concepts and building an engaged audience to driving sales. A fantastic, high-impact program.
Kyle Joe
Vice President, Content
Nowhere else have I ever found such a great education about publishing a newsletter! (I've looked.) I've lost time and money trying to do a newsletter in the past, and now I know exactly why: I didn't know basic methods and didn't have a good Email service Provider. The Accelerator course is absolutely essential with critical information, insight and experience from a man (Nathan May) who totally knows the business and provides detailed analysis and information. Linking his expertise with Beehiiv.com's services just might make publishing a newsletter a foolproof enterprise. I am highly confident, now have a workable plan, and know what to avoid. Thanks Nathan and Beehiiv.com.
William Cory
Owner, Writer, Editor
I wanted to better understand the different business models and how to optimize both content and growth in order to monetize them. My newsletter wasn't monetizing the way I wanted, and through this course, I realized I need to make a directional change because the current content cadence, audience demo, and business model are misaligned. It also helped me think through the directions I could go. I am currently working on figuring out next steps and will be putting to use the growth and modernization tactics I learned once I pick the direction I want to go.
Avi Gandhi
Founder
The accelerator transformed our newsletter strategy, shifting it from a simple referral generator to a fully monetizable digital product. We gained practical insights into every stage, from developing strong concepts and building an engaged audience to driving sales. A fantastic, high-impact program.
Kyle Joe
Vice President, Content
The ultimate newsletter growth bundle
Everything you need to plug our growth playbook in your newsletter, including our favorite growth tactics that don’t require paid ads. Worth $500+ on their own, these are yours free.
BONUS #1
The organic growth library
Our top 10+ growth tactics from creators with 100k+ followers - who built massive newsletters without paid ads
Step-by-step implementation guides for each growth strategy.
BONUS #2
Exclusive access to our paid ads library
Make ads that convert - Access the complete creatives, hooks, and account analysis we use to spend $1,000,000+ monthly on newsletter growth for our clients.
20+ high-converting ad creatives.
Hook library with 110+ winning newsletter ad hooks.
BONUS #3
The KPI cheat-sheet
Know exactly where you stand vs. other top newsletters with our benchmarking tables
Monetization metrics like ARPU, LTV, and payback period
Ad account benchmarks (CPM, CTR, landing page CVR) and how to maximize each one
BONUS #4
The 7-figure newsletter hook library
Get the top 113 hooks from the longest-running newsletter ads of all time
Ready-to-use Claude prompt to rewrite each hook for your newsletter
Links to each ad - including ads from 1440, Superhuman, Morning Brew, The Milk Road, and more
Who is behind the Newsletter Meta Ads Academy?
Hi, I’m Nathan May.
I built a $1M ARR agency in 11 months last year, with just 1,000 newsletter subscribers. Before that, I sold my first newsletter (15k subscribers) to The Milk Road.
Big lists are overrated.
A list of 1,000 can change your year. A list of 10,000 readers can change your life.
My company, The Feed, partners on growth with newsletters and personal brands like The Neuron (acquired in 2025), Arnold’s Pump Club, and Tyler Denk.
And I’ve seen up close how the best operators grow newsletters and sell ads, digital products, services, communities, events, and more, treating their newsletter like a business from day 1.
Our Module
01
CREATE
These components give you the system to profitably acquire subscribers and scale to newsletter profitability using Meta.
Module 1
Module 1
Getting Started
Learn the entire system we use to profitably acquire newsletter subscribers.
System overview: The best channels for growth, why Meta is the most scalable, and how to set up your ad account
The 5 core funnels explained - info-product, B2B services, affiliate, paid subscription, and sponsor-monetized
How to calculate your “true” cost per lead
Module 2
Creative Research & Copywriting
Steal the creative process used to spend $1M+/mo on newsletter ads.
Creative research playbook (reader feedback, Reddit, competitors, organic content)
Copywriting frameworks that sell: market awareness → hooks → body copy
The top winning newsletter formats working right now in 2025
Hiring UGC creators and writing scripts that convert
02
SCALE
Save months of trial and error. Learn the exact setup and scaling process we use for $1M+/mo clients.
Module 3
Conversion Events & Setup
Get your tracking and campaign structure dialed in.
Step-by-step set up for your first time running ads - ad account, business manager, and pixels
Choosing and setting up the right conversion events (leads, qualified leads, subscriptions, etc.
KPI benchmarks for your ad account
Module 4
Media Buying Mastery
Master the Meta Ads interface and learn when to scale or kill creative.
Campaign structures and testing frameworks (ABO vs CBO)
Dynamic creative testing and the 4-3-2-2 method
Scaling timelines, budgets, and learning-phase management
Using CPM, CTR, and conversion rate to improve reader/ad quality
03
MEASURE
Unf*ck your reader quality. Learn to measure what actually matters so every dollar drives long-term ROI.
Module 5
Measurement & Optimization
Turn your reader data into growth insights.
Pre-launch and post-launch checklist
Ad-level reporting for open and click-through rates
Building dashboards that surface ROI, not vanity metrics
Calculating cost per qualified reader and LTV
Module 6
Fixing Common Roadblocks
Troubleshoot the biggest issues that derail performance.
Why Meta and ESP data never match (and how to reconcile)
Ads not spending, getting rejected, or firing wrong events
How to know when to scale, pause, or rebuild
Using look-a-likes and other advanced targeting tactics
Setting target spend and # of ads to launch
Enrollment ends December 1st 11:59pm EST
Newsletter Meta Ads Academy
($2,817 value)
Newsletter Meta Ads Academy ($1,499 value)
BONUS #1: The organic growth library ($197 value)
BONUS #2: Exclusive access to our paid ads library ($997 value)
BONUS #3: The KPI cheat-sheet ($27 value)
BONUS #4: The 7-figure newsletter hook library ($97 value)
Lifetime access to all materials
90-day, 100% money-back guarantee
Includes a 90-day, 100% money-back Guarantee
The Newsletter Meta Ads Academy includes a 90-day, 100% money-back guarantee. If for any reason you do not feel we've helped you dramatically reduce your CPL and improve your ad creative, ask for a refund and we'll send your money back in 24H.
Frequently asked questions
What is Newsletter Meta Ads Academy?
How is this different?
Why do I need this?
Who should join the Newsletter Meta Ads Academy?
Who should NOT join the Newsletter Meta Ads Academy?
How long can I access the course materials?
Which newsletter platform should I use?
Do I need to spend money on paid ads to take this course?
Can I just learn this from free content online?
My newsletter is already spending $10K-$50K+ on ads, will this still be useful?
Privacy Policy | Terms & Conditions
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
©2024 Luminary Assets. All Rights Reserved.