Enrollment ends January 14th at 11:59pm EST

FOR NEWSLETTER OPERATORS, CREATORS, AND FOUNDERS UNDER $1M/YEAR

Turn your newsletter hobby into a newsletter business.

You're spending months building a subscriber list that everyone celebrates on Twitter, but your Stripe balance tells a different story.

Join 200+ accelerator alumni

profile img
profile img
profile img
profile img

Expat Insider

Michelle drove $1,075 in revenue during the 5-week accelerator 

Sponsorships | Michelle

AI Blew My Mind

Daria sold 5 customers ranging from $1.5K to $7K and has a $20k deal pending

Products & services | Daria

We’ve worked with 200+ newsletter operators, creators, and founders to create this live, 5-week program.

We directly address the biggest challenges operators under $1M/year face: subscribers, sales, content, and profit.

Your newsletter is bleeding your time and money.

You're spending months building a subscriber list that everyone celebrates on Twitter, but your Stripe balance tells a different story.

The real reasons why your newsletter isn't generating the revenue it should: 

1

You're chasing vanity metrics 

You celebrate hitting 5,000 subscribers with $100 in revenue while watching operators with smaller lists pull $10K+ per month because attention means nothing if you cannot convert it into clients, sponsorships, or digital product sales.

2

You're positioning your newsletter the wrong way

You’re one of 25 other newsletters writing about competitive topics like AI. Instead of AI in e-commerce or AI in Hollywood production. It feels safe to speak to everyone, but you end up speaking to no one. 

3

Your subscriber chart is flat while others scale

You're burning money on ads paying $4+ per subscriber or posting daily on social media hoping something goes viral, but you have no predictable system for subscriber growth at scale, leaving you dependent on algorithm luck instead of controllable growth.

4

You have no clue how to find and close sponsors

You see other newsletters landing brand deals but have no idea how to find advertisers, what to say in outreach, or how to price your inventory.

5

You're paralyzed by product/service decision overwhelm

You know you should sell something to your list, but you're stuck in analysis paralysis wondering if it should be a course, coaching, or service. What if you send too many emails? Or sound to sale-sy? And you never launch or under-launch.

The brutal cost? You spend 12+ months and thousands of dollars building an audience that makes you $500/month instead of the $15K+ it should be generating.

This is how you build a profitable newsletter.

The operators doing $1M+ don't rely on ads alone.

They build a Newsletter Value Ladder.

Step 1: Ads. The base layer. $4–$6 per reader, per year.

Step 2: Low-ticket offers. $27, $47. Quick wins that turn strangers into buyers.

Step 3: High-ticket products. $350… $5,000… even SaaS. Where one $5K client covers the entire month.

This is how you get to $100,000-$500,000 in revenue from a newsletter without 100k+ subscribers.

This is a Stripe dashboard from a newsletter I work with – Bootstrapped Giants.

$0 → $270,000 in 90 days.

I want you to guess their newsletter list size.

100,000?

25,000?

No 15,000 readers. 

And now, 8 months later, they have a 30,000-person newsletter that has done over $1,000,000.

Now you understand - the best possible thing you can do for yourself is build a newsletter with a Value Ladder.

What you get inside the Newsletter Accelerator

Newsletter Foundation & Positioning System

THE CONTENT CATEGORY SYSTEM YOU GET IS...

These components give you the system to select profitable niches and position your newsletter for maximum monetization potential.

SELECT A NICHE & CREATE A CATEGORY WITH YOUR NEWSLETTER

Identify and own profitable newsletter categories where audiences pay $30+ CPMs instead of competing in oversaturated markets.

Avoid "trap" niches where newsletters build huge subscriber counts and zero revenue.

Position yourself as the definitive newsletter in your category. 

Create IV (INSANELY VALUABLE) CONTENT WITH 40%+ OPEN RATES

Build your newsletter using the ‘lego block’ components mixed-and-matched by Morning Brew, Justin Welsh's Solopreneurship Saturday, and other top newsletters. 

Copy/paste landing pages, sign-up flows, and welcome emails that we see consistently hit 40%+ CVRs, 50%+ open rates, and 10%+ CTRs.

Scale to 10,000+ Subscribers

THE GROWTH SYSTEM YOU GET IS...

These components give you the system to profitably acquire subscribers and scale to newsletter profitability using proven acquisition channels.

SCALE SUBSCRIBERS FOR HALF THE PRICE OF YOUR PEERS

Steal the ad templates we use to spend $1M/month on ads across 25 top newsletter brands right now.

Save months of learning paid ads with the step-by-step Facebook set-up we use for our clients.

Skip paying for cheap, unengaged subscribers who don’t buy from you or your sponsors with our quality-reporting system.

STACK FREE SUBSCRIBERS FROM YOUR SOCIAL AUDIENCE

Get 1,000 true fans for free using lead magnets to convert readers from LinkedIn/X/Instagram.

Create lead magnets that get hundreds of email opt-ins and tens of thousands fo impressions across organic social.

Borrow other people’s audiences (BOPA) to drive top 1% readers.

Revenue Generation & Sales Operations System

THE MONETIZATION SYSTEM YOU GET IS...

These components give you the system to convert subscribers into revenue through sponsorships, digital products, and services.

FIND AND CLOSE DEALS WITH TIER-1 ADVERTISERS

Start generating revenue in less than 30 days using ad networks while you use our outbound system to close direct sponsor deals.

Install every asset - outbound emails, media kits, pricing benchmarks, and more - that’s working for the top 30 newsletters.

Close deals via warm introductions with the ‘mutual intro’ playbook we’ve used to close $500k+ of business.

CONVERT READERS INTO REVENUE WITH PRODUCTS AND SERVICES

Convert readers into booked calls and sales for coaching, agency, and professional services. 

Steal the email sequences and sales pages we’ve used to do 7-figures in newsletter-based sales for clients. 

The ultimate newsletter growth bundle

BONUS #1

Category-Leader Newsletter Database

Get instant access to 50 category-leading newsletters with revenue numbers, niche positioning, and unit economics so you can model what's already working.

Revenue breakdowns of newsletters earning $100K-$10M+ annually.

Acquisition database of every major newsletter sale price in the past 10 years.

BONUS #2

The organic growth library

Our top 10+ growth tactics from creators with 100k+ followers - who built massive newsletters without paid ads.

10+ proven growth tactics from creators with 100K+ followers.

Step-by-step implementation guides for each growth strategy.

BONUS #3

Exclusive access to our paid ads library

Make ads that convert - Access the complete creatives, hooks, and account analysis we use to spend $1,000,000+ monthly on newsletter growth for our clients.

20+ high-converting ad creatives. 

Hook library with 110+ winning newsletter ad hooks.

BONUS #4

The Digital Product Email Playbook

Get the complete playbook we've used to do millions in digital product sales for clients.

Email nurture sequence strategy we used to help a 30,000-reader newsletter do $1M in product sales.

Stop leaving money on the table and systematically monetize your list.

BONUS #5

Over 300 slides from real media kits used to sell ads in 2025

Get 20+ media kits from newsletters that have sold over $50,000,000 in total sponsorships.

About us / audience pages.

Pricing sheets.

Includes newsletters like Morning Brew, Superhuman, Industry Dive, and more.

BONUS #6

Ultimate Sponsor Database

Get a database of 300+ advertisers ACTIVELY sponsoring newsletters

Organized by advertiser, newsletter sponsored, date, and industry.

Includes ALL sponsors of newsletters like 1440, Morning Brew, Superhuman AI, and more.

Our Wall of love 💜

Man

This accelerator gives you all the knowledge you need, all the resources you need to start your own newsletter, and successfully monetise this! I'd recommend to take it while at the same time applying things in practice since you will get a lot of info!

Simona

Founder

Aug 5, 2025

I came into the accelerator with a newsletter concept but I feel like I'm leaving with a business concept. It was really helpful to hear Nathan walk through the economics of newsletter businesses and share ways to test viability. There's too many gems to count and I'm excited to watch the videos back again.

Amara Nwaigwe

Principal

Aug 4, 2025

Woman

I have always thought about writing a newsletter as a engagement tool, but always thought it was going to be too difficult or time consuming. The accelerator has completely changed my thinking and I am not only looking at the newsletter helping my business, but actually becoming a business. Total shift in focus. Can't thank Nathan enough for opening my eyes to the possibilities. He should be considered a Jedi Master.

Andrew Harwood

Managing Director

Jul 29, 2025

Woman

I wanted to start my newsletter, but I kept wondering how to properly do it. Having the resources provided and knowing that as a growing creator I can start a newsletter and get paid from the start is amazing. I have loved learning and have gained so much in this one-month cohort.

Aseeyah Shahid

Marketing Strategist & Creator

Aug 1, 2025

Woman

Going into the newsletter accelerator, I had doubts as to whether or not I had selected the right niche and how to know when I had content market fit. The Newsletter Accelerator gave me the tools to confidently answer these questions. What I have learned through the newsletter accelerator has been invaluable for the future of my newsletter.

Nathan Kochera

Founder

Jul 30, 2025

Woman

I was struggling with positioning for my newsletter, being one of many in the AI niche. The Accelerator sessions helped me reason through what makes my content different from everyone else and how to really lean into it. Massive value here.

Dario Chincha

Creator

Jul 29, 2025

Early this year I was looking to start a newsletter and I had no clue how to beyond registering on beehiiv, I attended the summit, met Nathan and what is possible opened up to me in dimensions I could have never imagined before. The last few weeks on the Newsletter accelerator has been amazing, I have learnt a lot of valuable content relevant and impactful to building out our leadership and executive insight news letter on beehiiv - thanks for the opportunity 💎and I know we are building something great and of value with ExecEdge✅

Felicia Lekan-Salami

Founder

Jul 28, 2025

Woman

Creating the right niche and finding our audience The accelerator gave us a complete bootcamp on how to create a newsletter, reach an audience, niche our content and monetize.

Reese Oxner

Product Manager

Jul 31, 2025

Woman

This accelerator was a crash course in thinking strategically about how to deliver value to your audience while creating a sustainable business. Being surrounded by so many professionals in the newsletter space was super encouraging. I recommend this accelerator to anyone looking to level up!

Kaitlyn Arford

Writer and Founder

Jul 28, 2025

Who is behind the Newsletter Accelerator?

Hi, I’m Nathan May.

I built a $1M ARR agency in 11 months last year, with just 1,000 newsletter subscribers. Before that, I sold my first newsletter (15k subscribers) to The Milk Road.

Big lists are overrated.

A list of 1,000 can change your year. A list of 10,000 readers can change your life.

My company, The Feed, partners on growth with newsletters and personal brands like The Neuron (acquired in 2025), Arnold’s Pump Club, and Tyler Denk.

And I’ve seen up close how the best operators grow newsletters and sell ads, digital products, services, communities, events, and more, treating their newsletter like a business from day 1.

Upcoming sessions

Beginner

Sessions

Tue, Jan 20 – 12–1:30pm EST

Session 1

Market & Business Model Selection

Choosing a category you can own and a business model that scales.

Thu, Jan 22 – 12–1:30pm EST

Session 2

Content Strategy

The 5 core newsletter formats, engagement benchmarks, and creating insanely valuable content subscribers into buyers with the playbook we've used to do millions in digital product sales for our clients.

Intermediate

Sessions

Tue, Jan 27 – 12–1:30pm EST

Session 3

Creating Profitable Sign-up Flows and Funnels

Affiliate revenue, welcome emails, landing pages, and 1st party data collection.

Thu, Jan 29 – 12–1:30pm EST

Session 4

Scaling with Paid Ads

Creative strategy, winning ads, and copywriting.

Tue, Feb 3 – 12–1:30pm EST

Session 5

Meta Media Buying

Campaign architecture and testing process.

Thu, Feb 5 – 12–1:30pm EST

Session 6

Organic Growth

Picking a social media platform and tactics for converting followers into readers.

Tue, Feb 10 – 12–1:30pm EST

Session 7

Initial Direct Sponsor Sales

Sales decks, cold email, conferences, and pricing.

Thu, Feb 12 – 12–1:30pm EST

Session 8

Product Sales

Research/ideation, pricing & conversion benchmarks, launch emails, and sales pages.

Advanced

Sessions

Tue, Feb 17 – 12–1:45pm EST

Session 9

Advanced Paid Acquisition

LTV/cohorting, AI in ads, and deep-dive into scaling acquisition systems.

Thu, Feb 19 – 12–1:30pm EST

Session 10

Selling Coaching & Services

How to sell $1–$10k/month offers to your Dream 100 clients using a founder-led newsletter. Learn how to position yourself as the go-to expert, design high-ticket packages, and use content to close deals.

Enrollment ends January 14th at 11:59pm EST

Newsletter Accelerator

($7,916 value)

5-week Newsletter Accelerator Program ($2,499 value)

BONUS #1: Category-Leader Newsletter Database ($29 value)

BONUS #2: The organic growth library ($197 value)

BONUS #3: Exclusive access to our paid ads library ($997 value)

BONUS #4: The Digital Product Email Playbook ($97 value)

BONUS #5: 20 Media Kits that have sold $50M in ads ($97 value)

EXCLUSIVE: 4x Live Group Implementation Workshops ($4,000 value)

Lifetime access to all materials

180-day, 100% money-back guarantee

LIVE jANUARY 14th

Includes a 6-Month, 100% money back Guarantee

The Newsletter Accelerator comes with a 6-month guarantee. If you attend the sessions and don’t generate at least $10,000 in ad sales or product/service revenue as a direct result of the program, you're eligible to recieve a full refund—no hassle.

Frequently asked questions

Who should join the Newsletter Accelerator?

What's the weekly time investment required?

How long can I access the program materials?

Which newsletter platform should I use?

Do I need to spend money on paid ads?

Can't I just learn this from free content online?

Will this actually work in my niche?

My newsletter already does $100k-$1M+, will this still be useful?

What if I don't have a niche or have 0 subscribers?

Are there payment plan options available?

Privacy Policy | Terms & Conditions

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

©2024 Luminary Assets. All Rights Reserved.

Enrollment ends January 14th at 11:59pm EST

FOR NEWSLETTER OPERATORS, CREATORS, AND FOUNDERS UNDER $1M/YEAR

Turn your newsletter hobby into a newsletter business.

You're spending months building a subscriber list that everyone celebrates on Twitter, but your Stripe balance tells a different story.

Join 200+ accelerator alumni

profile img
profile img
profile img
profile img

Expat Insider

Michelle drove $1,075 in revenue during the 5-week accelerator 

Sponsorships | Michelle

AI Blew My Mind

Daria sold 5 customers ranging from $1.5K to $7K and has a $20k deal pending

Products & services | Daria

We’ve worked with 200+ newsletter operators, creators, and founders to create this live, 5-week program.

We directly address the biggest challenges operators under $1M/year face: subscribers, sales, content, and profit.

Your newsletter is bleeding your time and money.

You're spending months building a subscriber list that everyone celebrates on Twitter, but your Stripe balance tells a different story.

The real reasons why your newsletter isn't generating the revenue it should: 

1

You're chasing vanity metrics 

You celebrate hitting 5,000 subscribers with $100 in revenue while watching operators with smaller lists pull $10K+ per month because attention means nothing if you cannot convert it into clients, sponsorships, or digital product sales.

2

You're positioning your newsletter the wrong way

You’re one of 25 other newsletters writing about competitive topics like AI. Instead of AI in e-commerce or AI in Hollywood production. It feels safe to speak to everyone, but you end up speaking to no one. 

3

Your subscriber chart is flat while others scale

You're burning money on ads paying $4+ per subscriber or posting daily on social media hoping something goes viral, but you have no predictable system for subscriber growth at scale, leaving you dependent on algorithm luck instead of controllable growth.

4

You have no clue how to find and close sponsors

You see other newsletters landing brand deals but have no idea how to find advertisers, what to say in outreach, or how to price your inventory.

5

You're paralyzed by product/service decision overwhelm

You know you should sell something to your list, but you're stuck in analysis paralysis wondering if it should be a course, coaching, or service. What if you send too many emails? Or sound to sale-sy? And you never launch or under-launch.

The brutal cost? You spend 12+ months and thousands of dollars building an audience that makes you $500/month instead of the $15K+ it should be generating.

This is how you build a profitable newsletter.

The operators doing $1M+ don't rely on ads alone.

They build a Newsletter Value Ladder.

Step 1: Ads. The base layer. $4–$6 per reader, per year.

Step 2: Low-ticket offers. $27, $47. Quick wins that turn strangers into buyers.

Step 3: High-ticket products. $350… $5,000… even SaaS. Where one $5K client covers the entire month.

This is how you get to $100,000-$500,000 in revenue from a newsletter without 100k+ subscribers.

This is a Stripe dashboard from a newsletter I work with – Bootstrapped Giants.

$0 → $270,000 in 90 days.

I want you to guess their newsletter list size.

100,000?

25,000?

No 15,000 readers. 

And now, 8 months later, they have a 30,000-person newsletter that has done over $1,000,000.

Now you understand - the best possible thing you can do for yourself is build a newsletter with a Value Ladder.

What you get inside the Newsletter Accelerator

Newsletter Foundation & Positioning System

THE CONTENT CATEGORY SYSTEM YOU GET IS...

These components give you the system to select profitable niches and position your newsletter for maximum monetization potential.

SELECT A NICHE & CREATE A CATEGORY WITH YOUR NEWSLETTER

Identify and own profitable newsletter categories where audiences pay $30+ CPMs instead of competing in oversaturated markets.

Avoid "trap" niches where newsletters build huge subscriber counts and zero revenue.

Position yourself as the definitive newsletter in your category. 

Create IV (INSANELY VALUABLE) CONTENT WITH 40%+ OPEN RATES

Build your newsletter using the ‘lego block’ components mixed-and-matched by Morning Brew, Justin Welsh's Solopreneurship Saturday, and other top newsletters. 

Copy/paste landing pages, sign-up flows, and welcome emails that we see consistently hit 40%+ CVRs, 50%+ open rates, and 10%+ CTRs.

Scale to 10,000+ Subscribers

THE GROWTH SYSTEM YOU GET IS...

These components give you the system to profitably acquire subscribers and scale to newsletter profitability using proven acquisition channels.

SCALE SUBSCRIBERS FOR HALF THE PRICE OF YOUR PEERS

Steal the ad templates we use to spend $1M/month on ads across 25 top newsletter brands right now.

Save months of learning paid ads with the step-by-step Facebook set-up we use for our clients.

Skip paying for cheap, unengaged subscribers who don’t buy from you or your sponsors with our quality-reporting system.

STACK FREE SUBSCRIBERS FROM YOUR SOCIAL AUDIENCE

Get 1,000 true fans for free using lead magnets to convert readers from LinkedIn/X/Instagram.

Create lead magnets that get hundreds of email opt-ins and tens of thousands fo impressions across organic social.

Borrow other people’s audiences (BOPA) to drive top 1% readers.

Revenue Generation & Sales Operations System

THE MONETIZATION SYSTEM YOU GET IS...

These components give you the system to convert subscribers into revenue through sponsorships, digital products, and services.

FIND AND CLOSE DEALS WITH TIER-1 ADVERTISERS

Start generating revenue in less than 30 days using ad networks while you use our outbound system to close direct sponsor deals.

Install every asset - outbound emails, media kits, pricing benchmarks, and more - that’s working for the top 30 newsletters.

Close deals via warm introductions with the ‘mutual intro’ playbook we’ve used to close $500k+ of business.

CONVERT READERS INTO REVENUE WITH PRODUCTS AND SERVICES

Convert readers into booked calls and sales for coaching, agency, and professional services. 

Steal the email sequences and sales pages we’ve used to do 7-figures in newsletter-based sales for clients. 

The ultimate newsletter growth bundle

BONUS #1

Category-Leader Newsletter Database

Get instant access to 50 category-leading newsletters with revenue numbers, niche positioning, and unit economics so you can model what's already working.

Revenue breakdowns of newsletters earning $100K-$10M+ annually.

Acquisition database of every major newsletter sale price in the past 10 years.

BONUS #2

The organic growth library

Our top 10+ growth tactics from creators with 100k+ followers - who built massive newsletters without paid ads.

10+ proven growth tactics from creators with 100K+ followers.

Step-by-step implementation guides for each growth strategy.

BONUS #3

Exclusive access to our paid ads library

Make ads that convert - Access the complete creatives, hooks, and account analysis we use to spend $1,000,000+ monthly on newsletter growth for our clients.

20+ high-converting ad creatives. 

Hook library with 110+ winning newsletter ad hooks.

BONUS #4

The Digital Product Email Playbook

Get the complete playbook we've used to do millions in digital product sales for clients.

Email nurture sequence strategy we used to help a 30,000-reader newsletter do $1M in product sales.

Stop leaving money on the table and systematically monetize your list.

BONUS #5

Over 300 slides from real media kits used to sell ads in 2025

Get 20+ media kits from newsletters that have sold over $50,000,000 in total sponsorships.

About us / audience pages.

Pricing sheets.

Includes newsletters like Morning Brew, Superhuman, Industry Dive, and more.

BONUS #6

Ultimate Sponsor Database

Get a database of 300+ advertisers ACTIVELY sponsoring newsletters

Organized by advertiser, newsletter sponsored, date, and industry.

Includes ALL sponsors of newsletters like 1440, Morning Brew, Superhuman AI, and more.

Our Wall of love 💜

Man

This accelerator gives you all the knowledge you need, all the resources you need to start your own newsletter, and successfully monetise this! I'd recommend to take it while at the same time applying things in practice since you will get a lot of info!

Simona

Founder

Aug 5, 2025

I came into the accelerator with a newsletter concept but I feel like I'm leaving with a business concept. It was really helpful to hear Nathan walk through the economics of newsletter businesses and share ways to test viability. There's too many gems to count and I'm excited to watch the videos back again.

Amara Nwaigwe

Principal

Aug 4, 2025

Woman

I have always thought about writing a newsletter as a engagement tool, but always thought it was going to be too difficult or time consuming. The accelerator has completely changed my thinking and I am not only looking at the newsletter helping my business, but actually becoming a business. Total shift in focus. Can't thank Nathan enough for opening my eyes to the possibilities. He should be considered a Jedi Master.

Andrew Harwood

Managing Director

Jul 29, 2025

Woman

I wanted to start my newsletter, but I kept wondering how to properly do it. Having the resources provided and knowing that as a growing creator I can start a newsletter and get paid from the start is amazing. I have loved learning and have gained so much in this one-month cohort.

Aseeyah Shahid

Marketing Strategist & Creator

Aug 1, 2025

Woman

Going into the newsletter accelerator, I had doubts as to whether or not I had selected the right niche and how to know when I had content market fit. The Newsletter Accelerator gave me the tools to confidently answer these questions. What I have learned through the newsletter accelerator has been invaluable for the future of my newsletter.

Nathan Kochera

Founder

Jul 30, 2025

Woman

I was struggling with positioning for my newsletter, being one of many in the AI niche. The Accelerator sessions helped me reason through what makes my content different from everyone else and how to really lean into it. Massive value here.

Dario Chincha

Creator

Jul 29, 2025

Who is behind the Newsletter Accelerator?

Hi, I’m Nathan May.

I built a $1M ARR agency in 11 months last year, with just 1,000 newsletter subscribers. Before that, I sold my first newsletter (15k subscribers) to The Milk Road.

Big lists are overrated.

A list of 1,000 can change your year. A list of 10,000 readers can change your life.

My company, The Feed, partners on growth with newsletters and personal brands like The Neuron (acquired in 2025), Arnold’s Pump Club, and Tyler Denk.

And I’ve seen up close how the best operators grow newsletters and sell ads, digital products, services, communities, events, and more, treating their newsletter like a business from day 1.

Upcoming sessions

Beginner

Tue, Jan 20 – 12–1:30pm EST

Session 1

Market & Business Model Selection

Choosing a category you can own and a business model that scales.

Thu, Jan 22 – 12–1:30pm EST

Session 2

Content Strategy

The 5 core newsletter formats, engagement benchmarks, and creating insanely valuable content subscribers into buyers with the playbook we've used to do millions in digital product sales for our clients.

Intermediate

Tue, Jan 27 – 12–1:30pm EST

Session 3

Creating Profitable Sign-up Flows and Funnels

Affiliate revenue, welcome emails, landing pages, and 1st party data collection.

Thu, Jan 29 – 12–1:30pm EST

Session 4

Scaling with Paid Ads

Creative strategy, winning ads, and copywriting.

Tue, Feb 3 – 12–1:30pm EST

Session 5

Meta Media Buying

Campaign architecture and testing process.

Thu, Feb 5 – 12–1:30pm EST

Session 6

Organic Growth

Picking a social media platform and tactics for converting followers into readers.

Tue, Feb 10 – 12–1:30pm EST

Session 7

Initial Direct Sponsor Sales

Sales decks, cold email, conferences, and pricing.

Thu, Feb 12 – 12–1:30pm EST

Session 8

Product Sales

Research/ideation, pricing & conversion benchmarks, launch emails, and sales pages.

Advanced

Tue, Feb 17 – 12–1:45pm EST

Session 9

Advanced Paid Acquisition

LTV/cohorting, AI in ads, and deep-dive into scaling acquisition systems.

Thu, Feb 19 – 12–1:30pm EST

Session 10

Selling Coaching & Services

How to sell $1–$10k/month offers to your Dream 100 clients using a founder-led newsletter. Learn how to position yourself as the go-to expert, design high-ticket packages, and use content to close deals.

Enrollment ends January 14th at 11:59pm EST

Newsletter Accelerator

($7,916 value)

5-week Newsletter Accelerator Program ($2,499 value)

BONUS #1: Category-Leader Newsletter Database ($29 value)

BONUS #2: The organic growth library ($197 value)

BONUS #3: Exclusive access to our paid ads library ($997 value)

BONUS #4: The Digital Product Email Playbook ($97 value)

BONUS #5: 20 Media Kits that have sold $50M in ads ($97 value)

EXCLUSIVE: 4x Live Group Implementation Workshops ($4,000 value)

Lifetime access to all materials

180-day, 100% money-back guarantee

LIVE jANUARY 14th

Includes a 6-Month, 100% money back Guarantee

The Newsletter Accelerator comes with a 6-month guarantee. If you attend the sessions and don’t generate at least $10,000 in ad sales or product/service revenue as a direct result of the program, you're eligible to recieve a full refund—no hassle.

Frequently asked questions

Who should join the Newsletter Accelerator?

What's the weekly time investment required?

How long can I access the program materials?

Which newsletter platform should I use?

Do I need to spend money on paid ads?

Can't I just learn this from free content online?

Will this actually work in my niche?

My newsletter already does $100k-$1M+, will this still be useful?

What if I don't have a niche or have 0 subscribers?

Are there payment plan options available?

Privacy Policy | Terms & Conditions

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

©2024 Luminary Assets. All Rights Reserved.

Enrollment ends January 14th at 11:59pm EST

FOR NEWSLETTER OPERATORS, CREATORS, AND FOUNDERS UNDER $1M/YEAR

Turn your newsletter hobby into a newsletter business.

You're spending months building a subscriber list that everyone celebrates on Twitter, but your Stripe balance tells a different story.

Join 200+ accelerator alumni

profile img
profile img
profile img
profile img

Expat Insider

Michelle drove $1,075 in revenue during the 5-week accelerator 

Sponsorships | Michelle

AI Blew My Mind

Daria sold 5 customers ranging from $1.5K to $7K and has a $20k deal pending

Products & services | Daria

We’ve worked with 200+ newsletter operators, creators, and founders to create this live, 5-week program.

We directly address the biggest challenges operators under $1M/year face: subscribers, sales, content, and profit.

Your newsletter is bleeding your time and money.

You're spending months building a subscriber list that everyone celebrates on Twitter, but your Stripe balance tells a different story.

The real reasons why your newsletter isn't generating the revenue it should: 

1

You're chasing vanity metrics 

You celebrate hitting 5,000 subscribers with $100 in revenue while watching operators with smaller lists pull $10K+ per month because attention means nothing if you cannot convert it into clients, sponsorships, or digital product sales.

2

You're positioning your newsletter the wrong way

You’re one of 25 other newsletters writing about competitive topics like AI. Instead of AI in e-commerce or AI in Hollywood production. It feels safe to speak to everyone, but you end up speaking to no one. 

3

Your subscriber chart is flat while others scale

You're burning money on ads paying $4+ per subscriber or posting daily on social media hoping something goes viral, but you have no predictable system for subscriber growth at scale, leaving you dependent on algorithm luck instead of controllable growth.

4

You have no clue how to find and close sponsors

You see other newsletters landing brand deals but have no idea how to find advertisers, what to say in outreach, or how to price your inventory.

5

You're paralyzed by product/service decision overwhelm

You know you should sell something to your list, but you're stuck in analysis paralysis wondering if it should be a course, coaching, or service. What if you send too many emails? Or sound to sale-sy? And you never launch or under-launch.

The brutal cost? You spend 12+ months and thousands of dollars building an audience that makes you $500/month instead of the $15K+ it should be generating.

This is how you build a profitable newsletter.

The operators doing $1M+ don't rely on ads alone.

They build a Newsletter Value Ladder.

Step 1: Ads. The base layer. $4–$6 per reader, per year.

Step 2: Low-ticket offers. $27, $47. Quick wins that turn strangers into buyers.

Step 3: High-ticket products. $350… $5,000… even SaaS. Where one $5K client covers the entire month.

This is how you get to $100,000-$500,000 in revenue from a newsletter without 100k+ subscribers.

This is a Stripe dashboard from a newsletter I work with – Bootstrapped Giants.

$0 → $270,000 in 90 days.

I want you to guess their newsletter list size.

100,000?

25,000?

No 15,000 readers. 

And now, 8 months later, they have a 30,000-person newsletter that has done over $1,000,000.

Now you understand - the best possible thing you can do for yourself is build a newsletter with a Value Ladder.

What you get inside the Newsletter Accelerator

Newsletter Foundation & Positioning System

THE CONTENT CATEGORY SYSTEM YOU GET IS...

These components give you the system to select profitable niches and position your newsletter for maximum monetization potential.

SELECT A NICHE & CREATE A CATEGORY WITH YOUR NEWSLETTER

Identify and own profitable newsletter categories where audiences pay $30+ CPMs instead of competing in oversaturated markets.

Avoid "trap" niches where newsletters build huge subscriber counts and zero revenue.

Position yourself as the definitive newsletter in your category. 

Create IV (INSANELY VALUABLE) CONTENT WITH 40%+ OPEN RATES

Build your newsletter using the ‘lego block’ components mixed-and-matched by Morning Brew, Justin Welsh's Solopreneurship Saturday, and other top newsletters. 

Copy/paste landing pages, sign-up flows, and welcome emails that we see consistently hit 40%+ CVRs, 50%+ open rates, and 10%+ CTRs.

Scale to 10,000+ Subscribers

THE GROWTH SYSTEM YOU GET IS...

These components give you the system to profitably acquire subscribers and scale to newsletter profitability using proven acquisition channels.

SCALE SUBSCRIBERS FOR HALF THE PRICE OF YOUR PEERS

Steal the ad templates we use to spend $1M/month on ads across 25 top newsletter brands right now.

Save months of learning paid ads with the step-by-step Facebook set-up we use for our clients.

Skip paying for cheap, unengaged subscribers who don’t buy from you or your sponsors with our quality-reporting system.

STACK FREE SUBSCRIBERS FROM YOUR SOCIAL AUDIENCE

Get 1,000 true fans for free using lead magnets to convert readers from LinkedIn/X/Instagram.

Create lead magnets that get hundreds of email opt-ins and tens of thousands fo impressions across organic social.

Borrow other people’s audiences (BOPA) to drive top 1% readers.

Revenue Generation & Sales Operations System

THE MONETIZATION SYSTEM YOU GET IS...

These components give you the system to convert subscribers into revenue through sponsorships, digital products, and services.

FIND AND CLOSE DEALS WITH TIER-1 ADVERTISERS

Start generating revenue in less than 30 days using ad networks while you use our outbound system to close direct sponsor deals.

Install every asset - outbound emails, media kits, pricing benchmarks, and more - that’s working for the top 30 newsletters.

Close deals via warm introductions with the ‘mutual intro’ playbook we’ve used to close $500k+ of business.

CONVERT READERS INTO REVENUE WITH PRODUCTS AND SERVICES

Convert readers into booked calls and sales for coaching, agency, and professional services. 

Steal the email sequences and sales pages we’ve used to do 7-figures in newsletter-based sales for clients. 

The ultimate newsletter growth bundle

BONUS #1

Category-Leader Newsletter Database

Get instant access to 50 category-leading newsletters with revenue numbers, niche positioning, and unit economics so you can model what's already working.

Revenue breakdowns of newsletters earning $100K-$10M+ annually.

Acquisition database of every major newsletter sale price in the past 10 years.

BONUS #2

The organic growth library

Our top 10+ growth tactics from creators with 100k+ followers - who built massive newsletters without paid ads.

10+ proven growth tactics from creators with 100K+ followers.

Step-by-step implementation guides for each growth strategy.

BONUS #3

Exclusive access to our paid ads library

Make ads that convert - Access the complete creatives, hooks, and account analysis we use to spend $1,000,000+ monthly on newsletter growth for our clients.

20+ high-converting ad creatives. 

Hook library with 110+ winning newsletter ad hooks.

BONUS #4

The Digital Product Email Playbook

Get the complete playbook we've used to do millions in digital product sales for clients.

Email nurture sequence strategy we used to help a 30,000-reader newsletter do $1M in product sales.

Stop leaving money on the table and systematically monetize your list.

BONUS #5

Over 300 slides from real media kits used to sell ads in 2025

Get 20+ media kits from newsletters that have sold over $50,000,000 in total sponsorships.

About us / audience pages.

Pricing sheets.

Includes newsletters like Morning Brew, Superhuman, Industry Dive, and more.

BONUS #6

Ultimate Sponsor Database

Get a database of 300+ advertisers ACTIVELY sponsoring newsletters

Organized by advertiser, newsletter sponsored, date, and industry.

Includes ALL sponsors of newsletters like 1440, Morning Brew, Superhuman AI, and more.

Our Wall of love 💜

Man

This accelerator gives you all the knowledge you need, all the resources you need to start your own newsletter, and successfully monetise this! I'd recommend to take it while at the same time applying things in practice since you will get a lot of info!

Simona

Founder

Aug 5, 2025

I came into the accelerator with a newsletter concept but I feel like I'm leaving with a business concept. It was really helpful to hear Nathan walk through the economics of newsletter businesses and share ways to test viability. There's too many gems to count and I'm excited to watch the videos back again.

Amara Nwaigwe

Principal

Aug 4, 2025

Woman

I have always thought about writing a newsletter as a engagement tool, but always thought it was going to be too difficult or time consuming. The accelerator has completely changed my thinking and I am not only looking at the newsletter helping my business, but actually becoming a business. Total shift in focus. Can't thank Nathan enough for opening my eyes to the possibilities. He should be considered a Jedi Master.

Andrew Harwood

Managing Director

Jul 29, 2025

Woman

I wanted to start my newsletter, but I kept wondering how to properly do it. Having the resources provided and knowing that as a growing creator I can start a newsletter and get paid from the start is amazing. I have loved learning and have gained so much in this one-month cohort.

Aseeyah Shahid

Marketing Strategist & Creator

Aug 1, 2025

Woman

Going into the newsletter accelerator, I had doubts as to whether or not I had selected the right niche and how to know when I had content market fit. The Newsletter Accelerator gave me the tools to confidently answer these questions. What I have learned through the newsletter accelerator has been invaluable for the future of my newsletter.

Nathan Kochera

Founder

Jul 30, 2025

Woman

I was struggling with positioning for my newsletter, being one of many in the AI niche. The Accelerator sessions helped me reason through what makes my content different from everyone else and how to really lean into it. Massive value here.

Dario Chincha

Creator

Jul 29, 2025

Who is behind the Newsletter Accelerator?

Hi, I’m Nathan May.

I built a $1M ARR agency in 11 months last year, with just 1,000 newsletter subscribers. Before that, I sold my first newsletter (15k subscribers) to The Milk Road.

Big lists are overrated.

A list of 1,000 can change your year. A list of 10,000 readers can change your life.

My company, The Feed, partners on growth with newsletters and personal brands like The Neuron (acquired in 2025), Arnold’s Pump Club, and Tyler Denk.

And I’ve seen up close how the best operators grow newsletters and sell ads, digital products, services, communities, events, and more, treating their newsletter like a business from day 1.

Upcoming sessions

Beginner

Sessions

Tue, Jan 20 – 12–1:30pm EST

Session 1

Market & Business Model Selection

Choosing a category you can own and a business model that scales.

Thu, Jan 22 – 12–1:30pm EST

Session 2

Content Strategy

The 5 core newsletter formats, engagement benchmarks, and creating insanely valuable content subscribers into buyers with the playbook we've used to do millions in digital product sales for our clients.

Intermediate

Sessions

Tue, Jan 27 – 12–1:30pm EST

Session 3

Creating Profitable Sign-up Flows and Funnels

Affiliate revenue, welcome emails, landing pages, and 1st party data collection.

Thu, Jan 29 – 12–1:30pm EST

Session 4

Scaling with Paid Ads

Creative strategy, winning ads, and copywriting.

Tue, Feb 3 – 12–1:30pm EST

Session 5

Meta Media Buying

Campaign architecture and testing process.

Thu, Feb 5 – 12–1:30pm EST

Session 6

Organic Growth

Picking a social media platform and tactics for converting followers into readers.

Tue, Feb 10 – 12–1:30pm EST

Session 7

Initial Direct Sponsor Sales

Sales decks, cold email, conferences, and pricing.

Thu, Feb 12 – 12–1:30pm EST

Session 8

Product Sales

Research/ideation, pricing & conversion benchmarks, launch emails, and sales pages.

Advanced

Sessions

Tue, Feb 17 – 12–1:45pm EST

Session 9

Advanced Paid Acquisition

LTV/cohorting, AI in ads, and deep-dive into scaling acquisition systems.

Thu, Feb 19 – 12–1:30pm EST

Session 10

Selling Coaching & Services

How to sell $1–$10k/month offers to your Dream 100 clients using a founder-led newsletter. Learn how to position yourself as the go-to expert, design high-ticket packages, and use content to close deals.

Enrollment ends January 14th at 11:59pm EST

Newsletter Accelerator

($7,916 value)

5-week Newsletter Accelerator Program ($2,499 value)

BONUS #1: Category-Leader Newsletter Database ($29 value)

BONUS #2: The organic growth library ($197 value)

BONUS #3: Exclusive access to our paid ads library ($997 value)

BONUS #4: The Digital Product Email Playbook ($97 value)

BONUS #5: 20 Media Kits that have sold $50M in ads ($97 value)

EXCLUSIVE: 4x Live Group Implementation Workshops ($4,000 value)

Lifetime access to all materials

180-day, 100% money-back guarantee

LIVE jANUARY 14th

Includes a 6-Month, 100% money back Guarantee

The Newsletter Accelerator comes with a 6-month guarantee. If you attend the sessions and don’t generate at least $10,000 in ad sales or product/service revenue as a direct result of the program, you're eligible to recieve a full refund—no hassle.

Frequently asked questions

Who should join the Newsletter Accelerator?

What's the weekly time investment required?

How long can I access the program materials?

Which newsletter platform should I use?

Do I need to spend money on paid ads?

Can't I just learn this from free content online?

Will this actually work in my niche?

My newsletter already does $100k-$1M+, will this still be useful?

What if I don't have a niche or have 0 subscribers?

Are there payment plan options available?

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