FOR NEWSLETTER OPERATORS, CREATORS, AND FOUNDERS
Grow your newsletter with subscribers who buy from you and your sponsors
Get the blueprint to scale your newsletter across organic and paid channels. Includes our end-to-end Meta ads playbook so you can copy-paste our set-up, creative, and media buying, even if you’ve never run ads before.
The growth system behind top newsletters
Our organic playbook has generated 1000’s of free subscribers via lead magnets and other social strategies
Media Kit Swipe File That Drove 516 Reactions, 1,483 Comments
Startup Idea Framework Post Generating 222 Reactions, 803 Comments
Our paid ads playbook has generated 5,000,000+ subscribers
Tripling reader quality from a 1.8% -> 5% newsletter CTR at $100k/month in spend
150,000 new subscribers at a $1.95 CPL
50,000 readers for $1.75
300,000 readers at a $1.82 CPL
Slashing cost per lead by 50% in <90 days
182,000 readers at a $1.08 CPL
You need readers who join your newsletter ready to buy from you and your advertisers.
This is a Stripe dashboard from a client with just 15,000 subscribers
You already know the problem…
Your Newsletter Isn’t Growing Fast Enough.
Unlike social media, newsletters have no ‘discovery’. No algorithm is going to magically start showing your content to new people. That means you will ALWAYS pay for growth - you just get to choose whether you pay with your dollars (ads) or your time (organic).
And it’s not because your content is bad, your niche is wrong, or that you’re not working hard enough…
The real reasons why your newsletter is stuck in the mud are:
1
You’re trying to grow organically and seeing no results
You’ve been told to “just grow organically,” but you spend hours posting content for 5 new subscribers.
At this rate, the only way to get 10,000+ newsletter subscribers is by spending YEARS - not gonna work!
2
This Leaves You in the “Newsletter Cold Start” Problem
Because organic growth is so slow, you’re caught in a frustrating catch-22: you don’t have enough subscribers to attract sponsors, but you don’t have revenue from sponsors to invest in growth or product.
This leaves you stuck with a tiny list, unable to break out and build a real, profitable business.
3
You Lack a Predictable System for Profitable Growth:
Because you don’t have a proven system, you’re forced to guess. You don’t know what a good ad looks like, how much to spend, or how to measure what really matters (like whether your subscribers will actually buy).
Without a clear plan, you’re just gambling with your money.
4
Your Past Ad Attempts Attracted the Wrong Subscribers:
If you’ve tried running ads, you likely paid a sky-high cost per lead ($3-$5) for subscribers who weren’t the right fit. They don’t open, they don’t click, and they don’t buy.
This burns your ad budget on vanity metrics, leaving you with a list that advertisers don’t care about and that won’t generate revenue.
What you need
You Need a Proven, Step-by-Step Playbook to Acquire High-Quality Newsletter Readers Profitably.
Not wasting money on trial and error, not hiring an expensive marketing team, and not guessing your way forward while relying on vanity metrics.
That's exactly what the Newsletter Growth Academy delivers.
Here's What You Can Expect When You Join:
1
Add 1,000-10,000+ Qualified Subscribers on Autopilot
We're handing you the complete system my team uses to scale the world's biggest newsletters.
You'll get to copy/paste the 3 golden social strategies creators are using to drive 1000’s of free subscribers so you can finally break out of the "cold start" problem and build a real audience, without waiting years.
2
Acquire High-Quality Readers for Under $2, Not $5+
Stop burning money on ads that attract the wrong people. You'll learn our methodology for targeting and acquiring qualified readers who actually open, click, and buy.
This isn't about vanity metrics; it's about building a list that sponsors will pay for and that will generate revenue for your business.
3
Install a Proven System from a Trusted Expert
End the analysis paralysis and stop feeling intimidated by ad accounts. This self-paced course gives you the exact playbook we use to spend $1M/month on newsletter ads, removing all the guesswork
You'll learn how to set up your account, what a winning ad looks like, and how to manage your campaigns with confidence.
4
Finally Measure What Matters and Monetize Your List
Learn to think like a business, not just a writer. We'll teach you how to understand and measure the lifetime value of your readers, ensuring your ad spend translates directly into revenue.
You'll finally have a clear path to selling sponsorships, products, and services through your newsletter
What you get inside the Newsletter Growth Academy
START
This 30-minute Meta set-up mini course will give you everything you need if you have never run paid before and have no idea what “Meta Business Manager” is. If you’re intimidated by the “pre-work” of running ads, this is for you.
Step-by-step ad account set-up for first-timers
Get clarity on when to launch paid ads based on your newsletter size, revenue, and niche
We’ll walk step-by-step through how to set up your ad account
CREATE
Install our creative system and immediately launch ads that slash your cost per lead in half
MAKE ADS THAT CONVERT
Steal the ad templates we use to spend $1M/month on ads across 25 top newsletter brands.
Get readers for $1-2 by copying and pasting our 4-step research and scripting process
SCALE
No more “stacked interest groups” and other complex setups that artificially squeeze Meta’s targeting and blow up your cost per lead.
Build a high-converting Meta Campaign
Save months of learning paid ads with the step-by-step Facebook set-up we use for our clients
Learn exactly how much to spend, when to scale, and when to cut off losing creative
MEASURE
Unf*ck your reader quality. Measure which readers open, click, and buy, so you don’t waste money on cheap leads like 95% of newsletters running paid ads.
Scale with readers who pay
Skip paying for cheap, unengaged subscribers who don’t buy from you or your sponsors with our quality-reporting system
Measure ad-level open rate / click-through-rate so you understand which ads drive the highest ROAS
ORGANIC GROWTH
Do not waste your time with referral programs or reddit (they don’t work). This is every playbook we’ve seen actually scale newsletters to 1,000-10,000 organic subscribers without you needing an existing audience of 100k+.
MAXIMIZE FREE GROWTH
Steal the 4 types of lead magnets creators consistently use to hit 300-2,000 comments and a 50%+ conversion rate down into their newsletter.
Get readers on autopilot with the quick-win tactics you can use to add people to your list who already want to subscribe but just aren’t aware you have a newsletter.
The ultimate newsletter growth bundle
Everything you need to plug our growth playbook into your newsletter, including our favorite growth tactics that don’t require paid ads. Worth $500+ on their own, these are yours free.
BONUS #1
The organic growth library
Our top 10+ growth tactics from creators with 100k+ followers - who built massive newsletters without paid ads
Step-by-step implementation guides for each growth strategy
BONUS #2
Exclusive access to our paid ads library
Make ads that convert - Access the complete creatives, hooks, and account analysis we use to spend $1,000,000+ monthly on newsletter growth for our clients
20+ high-converting ad creatives
BONUS #3
The KPI cheat-sheet
Know exactly where you stand vs. other top newsletters with our benchmarking tables
Monetization metrics like ARPU, LTV, and payback period
Ad account benchmarks (CPM, CTR, landing page CVR) and how to maximize each one
BONUS #4
The 7-figure newsletter hook library
Get the top 113 hooks from the longest-running newsletter ads of all time
Ready-to-use Claude prompt to rewrite each hook for your newsletter
Links to each ad - including ads from 1440, Superhuman, Morning Brew, The Milk Road, and more
Who is behind the Newsletter Growth Academy?
Hi, I’m Nathan May.
I built a $1M ARR agency in 11 months last year, with just 1,000 newsletter subscribers. Before that, I sold my first newsletter (15k subscribers) to The Milk Road.
Big lists are overrated.
A list of 1,000 can change your year. A list of 10,000 readers can change your life.
My company, The Feed, partners on growth with newsletters and personal brands like The Neuron (acquired in 2025), Arnold’s Pump Club, and Tyler Denk.
And I’ve seen up close how the best operators grow newsletters and sell ads, digital products, services, communities, events, and more, treating their newsletter like a business from day 1.
Seven modules designed to be completed in 3-5 hours
01
CREATE
These components give you the system to profitably acquire subscribers and scale to newsletter profitability using Meta.
Module 1
Getting Started
Learn the entire system we use to profitably acquire newsletter subscribers.
System overview: The best channels for growth and why Meta is the most scalable
The 5 core funnels explained - info-product, B2B services, affiliate, paid subscription, and sponsor-monetized
How to calculate your “true” cost per lead
Module 2
Creative Research & Copywriting
Steal the creative process used to spend $1M+/mo on newsletter ads.
Creative research playbook (reader feedback, Reddit, competitors, organic content)
The top winning newsletter formats working right now in 2025
Hiring UGC creators and writing scripts that convert
02
SCALE
Save months of trial and error. Learn the exact setup and scaling process we use for $1M+/mo clients.
Module 3
Conversion Events & Setup
Get your tracking and campaign structure dialed in.
Step-by-step set up for your first time running ads - ad account, business manager, and pixels
Choosing and setting up the right conversion events (leads, qualified leads, subscriptions, etc.)
KPI benchmarks for your ad account
Module 4
Media Buying Mastery
Master the Meta Ads interface and learn when to scale or kill creative.
Campaign structures and testing frameworks (ABO vs CBO)
Dynamic creative testing and the 4-3-2-2 method
Scaling timelines, budgets, and learning-phase management
Using CPM, CTR, and conversion rate to improve reader/ad quality
03
MEASURE
Unf*ck your reader quality. Learn to measure what actually matters so every dollar drives long-term ROI.
Module 5
Measurement & Optimization
Turn your reader data into growth insights.
Pre-launch and post-launch checklist
Ad-level reporting for open and click-through rates
Building dashboards that surface ROI, not vanity metrics
Calculating cost per qualified reader and LTV
Module 6
Fixing Common Roadblocks
Troubleshoot the biggest issues that derail performance.
Why Meta and ESP data never match (and how to reconcile)
Ads not spending, getting rejected, or firing wrong events
How to know when to scale, pause, or rebuild
04
GROW
Build an organic subscriber engine with content, SEO, and partnerships that compounds over time.
Module 7
Organic Growth Mastery
Master lead magnets plus the 3 other umbrella strategies for free growth
How to use BOPA (borrowing other people’s audience) to grow with help from people with 10x your follower-count.
Dream 100 outreach to pull in the right subscribers who will pay you thousands of dollars for products and services
The 2 autopilot growth tactics you can install in <30 minutes that will convert existing followers into readers
Newsletter Growth Academy
($3,816 value)
Newsletter Meta Ads Academy ($1,499 value)
Organic Growth Mastery ($1,499)
BONUS #1: The organic growth library ($197 value)
BONUS #2: Exclusive access to our paid ads library ($497 value)
BONUS #3: The KPI cheat-sheet ($27 value)
BONUS #4: The 7-figure newsletter hook library ($97 value)
Lifetime access to all materials
90-day, 100% money-back guarantee
Includes a 90-day, 100% money-back Guarantee
The Newsletter Growth Academy includes a 90-day, 100% money-back guarantee. If for any reason you do not feel we've helped you dramatically grow your newsletter list, ask for a refund and we'll send your money back in 24H.
Frequently asked questions
What is The Newsletter Growth Academy?
How is this different?
Why do I need this?
Who should join the Newsletter Growth Academy?
Who should NOT join the Newsletter Growth Academy?
I’m busy - how long will it take to go through this?
How long can I access the course materials?
Which newsletter platform should I use?
Do I need to spend money on paid ads to take this course?
Can I just learn this from free content online?
Privacy Policy | Terms & Conditions
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
©2024 Luminary Assets. All Rights Reserved.
FOR NEWSLETTER OPERATORS, CREATORS, AND FOUNDERS
Grow your newsletter with subscribers who buy from you and your sponsors
Get the blueprint to scale your newsletter across organic and paid channels. Includes our end-to-end Meta ads playbook so you can copy-paste our set-up, creative, and media buying, even if you’ve never run ads before.
The growth system behind top newsletters
Our organic playbook has generated 1000’s of free subscribers via lead magnets and other social strategies
Media Kit Swipe File That Drove 516 Reactions, 1,483 Comments
Startup Idea Framework Post Generating 222 Reactions, 803 Comments
Our paid ads playbook has generated 5,000,000+ subscribers
Tripling reader quality from a 1.8% -> 5% newsletter CTR at $100k/month in spend
150,000 new subscribers at a $1.95 CPL
50,000 readers for $1.75
300,000 readers at a $1.82 CPL
Slashing cost per lead by 50% in <90 days
182,000 readers at a $1.08 CPL
You need readers who join your newsletter ready to buy from you and your advertisers.
This is a Stripe dashboard from a client with just 15,000 subscribers
You already know the problem…
Your Newsletter Isn’t Growing Fast Enough.
Unlike social media, newsletters have no ‘discovery’. No algorithm is going to magically start showing your content to new people. That means you will ALWAYS pay for growth - you just get to choose whether you pay with your dollars (ads) or your time (organic).
And it’s not because your content is bad, your niche is wrong, or that you’re not working hard enough…
The real reasons why your newsletter is stuck in the mud are:
1
You’re trying to grow organically and seeing no results
You’ve been told to “just grow organically,” but you spend hours posting content for 5 new subscribers.
At this rate, the only way to get 10,000+ newsletter subscribers is by spending YEARS - not gonna work!
2
This Leaves You in the “Newsletter Cold Start” Problem
Because organic growth is so slow, you’re caught in a frustrating catch-22: you don’t have enough subscribers to attract sponsors, but you don’t have revenue from sponsors to invest in growth or product.
This leaves you stuck with a tiny list, unable to break out and build a real, profitable business.
3
You Lack a Predictable System for Profitable Growth:
Because you don’t have a proven system, you’re forced to guess. You don’t know what a good ad looks like, how much to spend, or how to measure what really matters (like whether your subscribers will actually buy).
Without a clear plan, you’re just gambling with your money.
4
Your Past Ad Attempts Attracted the Wrong Subscribers:
If you’ve tried running ads, you likely paid a sky-high cost per lead ($3-$5) for subscribers who weren’t the right fit. They don’t open, they don’t click, and they don’t buy.
This burns your ad budget on vanity metrics, leaving you with a list that advertisers don’t care about and that won’t generate revenue.
What you need
You Need a Proven, Step-by-Step Playbook to Acquire High-Quality Newsletter Readers Profitably.
Not wasting money on trial and error, not hiring an expensive marketing team, and not guessing your way forward while relying on vanity metrics.
That's exactly what the Newsletter Growth Academy delivers.
Here's What You Can Expect When You Join:
1
Add 1,000-10,000+ Qualified Subscribers on Autopilot
We're handing you the complete system my team uses to scale the world's biggest newsletters.
You'll get to copy/paste the 3 golden social strategies creators are using to drive 1000’s of free subscribers so you can finally break out of the "cold start" problem and build a real audience, without waiting years.
2
Acquire High-Quality Readers for Under $2, Not $5+
Stop burning money on ads that attract the wrong people. You'll learn our methodology for targeting and acquiring qualified readers who actually open, click, and buy.
This isn't about vanity metrics; it's about building a list that sponsors will pay for and that will generate revenue for your business.
3
Install a Proven System from a Trusted Expert
End the analysis paralysis and stop feeling intimidated by ad accounts. This self-paced course gives you the exact playbook we use to spend $1M/month on newsletter ads, removing all the guesswork
You'll learn how to set up your account, what a winning ad looks like, and how to manage your campaigns with confidence.
4
Finally Measure What Matters and Monetize Your List
Learn to think like a business, not just a writer. We'll teach you how to understand and measure the lifetime value of your readers, ensuring your ad spend translates directly into revenue.
You'll finally have a clear path to selling sponsorships, products, and services through your newsletter
What you get inside the Newsletter Growth Academy
START
This 30-minute Meta set-up mini course will give you everything you need if you have never run paid before and have no idea what “Meta Business Manager” is. If you’re intimidated by the “pre-work” of running ads, this is for you.
Step-by-step ad account set-up for first-timers
Get clarity on when to launch paid ads based on your newsletter size, revenue, and niche
We’ll walk step-by-step through how to set up your ad account
CREATE
Install our creative system and immediately launch ads that slash your cost per lead in half
MAKE ADS THAT CONVERT
Steal the ad templates we use to spend $1M/month on ads across 25 top newsletter brands.
Get readers for $1-2 by copying and pasting our 4-step research and scripting process
SCALE
No more “stacked interest groups” and other complex setups that artificially squeeze Meta’s targeting and blow up your cost per lead.
Build a high-converting Meta Campaign
Save months of learning paid ads with the step-by-step Facebook set-up we use for our clients
Learn exactly how much to spend, when to scale, and when to cut off losing creative
MEASURE
Unf*ck your reader quality. Measure which readers open, click, and buy, so you don’t waste money on cheap leads like 95% of newsletters running paid ads.
Scale with readers who pay
Skip paying for cheap, unengaged subscribers who don’t buy from you or your sponsors with our quality-reporting system
Measure ad-level open rate / click-through-rate so you understand which ads drive the highest ROAS
ORGANIC GROWTH
Do not waste your time with referral programs or reddit (they don’t work). This is every playbook we’ve seen actually scale newsletters to 1,000-10,000 organic subscribers without you needing an existing audience of 100k+.
MAXIMIZE FREE GROWTH
Steal the 4 types of lead magnets creators consistently use to hit 300-2,000 comments and a 50%+ conversion rate down into their newsletter.
Get readers on autopilot with the quick-win tactics you can use to add people to your list who already want to subscribe but just aren’t aware you have a newsletter.
The ultimate newsletter growth bundle
Everything you need to plug our growth playbook into your newsletter, including our favorite growth tactics that don’t require paid ads. Worth $500+ on their own, these are yours free.
BONUS #1
The organic growth library
Our top 10+ growth tactics from creators with 100k+ followers - who built massive newsletters without paid ads
Step-by-step implementation guides for each growth strategy
BONUS #2
Exclusive access to our paid ads library
Make ads that convert - Access the complete creatives, hooks, and account analysis we use to spend $1,000,000+ monthly on newsletter growth for our clients
20+ high-converting ad creatives
BONUS #3
The KPI cheat-sheet
Know exactly where you stand vs. other top newsletters with our benchmarking tables
Monetization metrics like ARPU, LTV, and payback period
Ad account benchmarks (CPM, CTR, landing page CVR) and how to maximize each one
BONUS #4
The 7-figure newsletter hook library
Get the top 113 hooks from the longest-running newsletter ads of all time
Ready-to-use Claude prompt to rewrite each hook for your newsletter
Links to each ad - including ads from 1440, Superhuman, Morning Brew, The Milk Road, and more
Who is behind the Newsletter Growth Academy?
Hi, I’m Nathan May.
I built a $1M ARR agency in 11 months last year, with just 1,000 newsletter subscribers. Before that, I sold my first newsletter (15k subscribers) to The Milk Road.
Big lists are overrated.
A list of 1,000 can change your year. A list of 10,000 readers can change your life.
My company, The Feed, partners on growth with newsletters and personal brands like The Neuron (acquired in 2025), Arnold’s Pump Club, and Tyler Denk.
And I’ve seen up close how the best operators grow newsletters and sell ads, digital products, services, communities, events, and more, treating their newsletter like a business from day 1.
Seven modules designed to be completed in 3-5 hours
CREATE
These components give you the system to profitably acquire subscribers and scale to newsletter profitability using Meta.
Module 1
Getting Started
Learn the entire system we use to profitably acquire newsletter subscribers.
System overview: The best channels for growth and why Meta is the most scalable
The 5 core funnels explained - info-product, B2B services, affiliate, paid subscription, and sponsor-monetized
How to calculate your “true” cost per lead
Module 2
Creative Research & Copywriting
Steal the creative process used to spend $1M+/mo on newsletter ads.
Creative research playbook (reader feedback, Reddit, competitors, organic content)
The top winning newsletter formats working right now in 2025
Hiring UGC creators and writing scripts that convert
SCALE
Save months of trial and error. Learn the exact setup and scaling process we use for $1M+/mo clients.
Module 3
Conversion Events & Setup
Get your tracking and campaign structure dialed in.
Step-by-step set up for your first time running ads - ad account, business manager, and pixels
Choosing and setting up the right conversion events (leads, qualified leads, subscriptions, etc.)
KPI benchmarks for your ad account
Module 4
Media Buying Mastery
Master the Meta Ads interface and learn when to scale or kill creative.
Campaign structures and testing frameworks (ABO vs CBO)
Dynamic creative testing and the 4-3-2-2 method
Scaling timelines, budgets, and learning-phase management
Using CPM, CTR, and conversion rate to improve reader/ad quality
MEASURE
Unf*ck your reader quality. Learn to measure what actually matters so every dollar drives long-term ROI.
Module 5
Measurement & Optimization
Turn your reader data into growth insights.
Pre-launch and post-launch checklist
Ad-level reporting for open and click-through rates
Building dashboards that surface ROI, not vanity metrics
Calculating cost per qualified reader and LTV
Module 6
Fixing Common Roadblocks
Troubleshoot the biggest issues that derail performance.
Why Meta and ESP data never match (and how to reconcile)
Ads not spending, getting rejected, or firing wrong events
How to know when to scale, pause, or rebuild
GROW
Build an organic subscriber engine with content, SEO, and partnerships that compounds over time.
Module 7
Organic Growth Mastery
Master lead magnets plus the 3 other umbrella strategies for free growth
How to use BOPA (borrowing other people’s audience) to grow with help from people with 10x your follower-count.
Dream 100 outreach to pull in the right subscribers who will pay you thousands of dollars for products and services
The 2 autopilot growth tactics you can install in <30 minutes that will convert existing followers into readers
Newsletter Growth Academy
($3,816 value)
Newsletter Meta Ads Academy ($1,499 value)
Organic Growth Mastery ($1,499)
BONUS #1: The organic growth library ($197 value)
BONUS #2: Exclusive access to our paid ads library ($497 value)
BONUS #3: The KPI cheat-sheet ($27 value)
BONUS #4: The 7-figure newsletter hook library ($97 value)
Lifetime access to all materials
90-day, 100% money-back guarantee
Includes a 90-day, 100% money-back Guarantee
The Newsletter Growth Academy includes a 90-day, 100% money-back guarantee. If for any reason you do not feel we've helped you dramatically grow your newsletter list, ask for a refund and we'll send your money back in 24H.
Frequently asked questions
What is The Newsletter Growth Academy?
How is this different?
Why do I need this?
Who should join the Newsletter Growth Academy?
Who should NOT join the Newsletter Growth Academy?
I’m busy - how long will it take to go through this?
How long can I access the course materials?
Which newsletter platform should I use?
Do I need to spend money on paid ads to take this course?
Can I just learn this from free content online?
Privacy Policy | Terms & Conditions
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
©2024 Luminary Assets. All Rights Reserved.
FOR NEWSLETTER OPERATORS, CREATORS, AND FOUNDERS
Grow your newsletter with subscribers who buy from you and your sponsors
Get the blueprint to scale your newsletter across organic and paid channels. Includes our end-to-end Meta ads playbook so you can copy-paste our set-up, creative, and media buying, even if you’ve never run ads before.
The growth system behind top newsletters
Our organic playbook has generated 1000’s of free subscribers via lead magnets and other social strategies
Media Kit Swipe File That Drove 516 Reactions, 1,483 Comments
Startup Idea Framework Post Generating 222 Reactions, 803 Comments
Our paid ads playbook has generated 5,000,000+ subscribers
Tripling reader quality from a 1.8% -> 5% newsletter CTR at $100k/month in spend
150,000 new subscribers at a $1.95 CPL
50,000 readers for $1.75
300,000 readers at a $1.82 CPL
Slashing cost per lead by 50% in <90 days
182,000 readers at a $1.08 CPL
You need readers who join your newsletter ready to buy from you and your advertisers.
This is a Stripe dashboard from a client with just 15,000 subscribers
You already know the problem…
Your Newsletter Isn’t Growing Fast Enough.
Unlike social media, newsletters have no ‘discovery’. No algorithm is going to magically start showing your content to new people. That means you will ALWAYS pay for growth - you just get to choose whether you pay with your dollars (ads) or your time (organic).
And it’s not because your content is bad, your niche is wrong, or that you’re not working hard enough…
The real reasons why your newsletter is stuck in the mud are:
1
You’re trying to grow organically and seeing no results
You’ve been told to “just grow organically,” but you spend hours posting content for 5 new subscribers.
At this rate, the only way to get 10,000+ newsletter subscribers is by spending YEARS - not gonna work!
2
This Leaves You in the “Newsletter Cold Start” Problem
Because organic growth is so slow, you’re caught in a frustrating catch-22: you don’t have enough subscribers to attract sponsors, but you don’t have revenue from sponsors to invest in growth or product.
This leaves you stuck with a tiny list, unable to break out and build a real, profitable business.
3
You Lack a Predictable System for Profitable Growth:
Because you don’t have a proven system, you’re forced to guess. You don’t know what a good ad looks like, how much to spend, or how to measure what really matters (like whether your subscribers will actually buy).
Without a clear plan, you’re just gambling with your money.
4
Your Past Ad Attempts Attracted the Wrong Subscribers:
If you’ve tried running ads, you likely paid a sky-high cost per lead ($3-$5) for subscribers who weren’t the right fit. They don’t open, they don’t click, and they don’t buy.
This burns your ad budget on vanity metrics, leaving you with a list that advertisers don’t care about and that won’t generate revenue.
What you need
You Need a Proven, Step-by-Step Playbook to Acquire High-Quality Newsletter Readers Profitably.
Not wasting money on trial and error, not hiring an expensive marketing team, and not guessing your way forward while relying on vanity metrics.
That's exactly what the Newsletter Growth Academy delivers.
Here's What You Can Expect When You Join:
1
Add 1,000-10,000+ Qualified Subscribers on Autopilot
We're handing you the complete system my team uses to scale the world's biggest newsletters.
You'll get to copy/paste the 3 golden social strategies creators are using to drive 1000’s of free subscribers so you can finally break out of the "cold start" problem and build a real audience, without waiting years.
2
Acquire High-Quality Readers for Under $2, Not $5+
Stop burning money on ads that attract the wrong people. You'll learn our methodology for targeting and acquiring qualified readers who actually open, click, and buy.
This isn't about vanity metrics; it's about building a list that sponsors will pay for and that will generate revenue for your business.
3
Install a Proven System from a Trusted Expert
End the analysis paralysis and stop feeling intimidated by ad accounts. This self-paced course gives you the exact playbook we use to spend $1M/month on newsletter ads, removing all the guesswork
You'll learn how to set up your account, what a winning ad looks like, and how to manage your campaigns with confidence.
4
Finally Measure What Matters and Monetize Your List
Learn to think like a business, not just a writer. We'll teach you how to understand and measure the lifetime value of your readers, ensuring your ad spend translates directly into revenue.
You'll finally have a clear path to selling sponsorships, products, and services through your newsletter
What you get inside the Newsletter Growth Academy
START
This 30-minute Meta set-up mini course will give you everything you need if you have never run paid before and have no idea what “Meta Business Manager” is. If you’re intimidated by the “pre-work” of running ads, this is for you.
Step-by-step ad account set-up for first-timers
Get clarity on when to launch paid ads based on your newsletter size, revenue, and niche
We’ll walk step-by-step through how to set up your ad account
CREATE
Install our creative system and immediately launch ads that slash your cost per lead in half
MAKE ADS THAT CONVERT
Steal the ad templates we use to spend $1M/month on ads across 25 top newsletter brands.
Get readers for $1-2 by copying and pasting our 4-step research and scripting process
SCALE
No more “stacked interest groups” and other complex setups that artificially squeeze Meta’s targeting and blow up your cost per lead.
Build a high-converting Meta Campaign
Save months of learning paid ads with the step-by-step Facebook set-up we use for our clients
Learn exactly how much to spend, when to scale, and when to cut off losing creative
MEASURE
Unf*ck your reader quality. Measure which readers open, click, and buy, so you don’t waste money on cheap leads like 95% of newsletters running paid ads.
Scale with readers who pay
Skip paying for cheap, unengaged subscribers who don’t buy from you or your sponsors with our quality-reporting system
Measure ad-level open rate / click-through-rate so you understand which ads drive the highest ROAS
ORGANIC GROWTH
Do not waste your time with referral programs or reddit (they don’t work). This is every playbook we’ve seen actually scale newsletters to 1,000-10,000 organic subscribers without you needing an existing audience of 100k+.
MAXIMIZE FREE GROWTH
Steal the 4 types of lead magnets creators consistently use to hit 300-2,000 comments and a 50%+ conversion rate down into their newsletter.
Get readers on autopilot with the quick-win tactics you can use to add people to your list who already want to subscribe but just aren’t aware you have a newsletter.
The ultimate newsletter growth bundle
Everything you need to plug our growth playbook into your newsletter, including our favorite growth tactics that don’t require paid ads. Worth $500+ on their own, these are yours free.
BONUS #1
The organic growth library
Our top 10+ growth tactics from creators with 100k+ followers - who built massive newsletters without paid ads
Step-by-step implementation guides for each growth strategy
BONUS #2
Exclusive access to our paid ads library
Make ads that convert - Access the complete creatives, hooks, and account analysis we use to spend $1,000,000+ monthly on newsletter growth for our clients
20+ high-converting ad creatives
BONUS #3
The KPI cheat-sheet
Know exactly where you stand vs. other top newsletters with our benchmarking tables
Monetization metrics like ARPU, LTV, and payback period
Ad account benchmarks (CPM, CTR, landing page CVR) and how to maximize each one
BONUS #4
The 7-figure newsletter hook library
Get the top 113 hooks from the longest-running newsletter ads of all time
Ready-to-use Claude prompt to rewrite each hook for your newsletter
Links to each ad - including ads from 1440, Superhuman, Morning Brew, The Milk Road, and more
Who is behind the Newsletter Growth Academy?
Hi, I’m Nathan May.
I built a $1M ARR agency in 11 months last year, with just 1,000 newsletter subscribers. Before that, I sold my first newsletter (15k subscribers) to The Milk Road.
Big lists are overrated.
A list of 1,000 can change your year. A list of 10,000 readers can change your life.
My company, The Feed, partners on growth with newsletters and personal brands like The Neuron (acquired in 2025), Arnold’s Pump Club, and Tyler Denk.
And I’ve seen up close how the best operators grow newsletters and sell ads, digital products, services, communities, events, and more, treating their newsletter like a business from day 1.
Seven modules designed to be completed in 3-5 hours
01
CREATE
These components give you the system to profitably acquire subscribers and scale to newsletter profitability using Meta.
Module 1
Getting Started
Learn the entire system we use to profitably acquire newsletter subscribers.
System overview: The best channels for growth and why Meta is the most scalable
The 5 core funnels explained - info-product, B2B services, affiliate, paid subscription, and sponsor-monetized
How to calculate your “true” cost per lead
Module 2
Creative Research & Copywriting
Steal the creative process used to spend $1M+/mo on newsletter ads.
Creative research playbook (reader feedback, Reddit, competitors, organic content)
The top winning newsletter formats working right now in 2025
Hiring UGC creators and writing scripts that convert
02
SCALE
Save months of trial and error. Learn the exact setup and scaling process we use for $1M+/mo clients.
Module 3
Conversion Events & Setup
Get your tracking and campaign structure dialed in.
Step-by-step set up for your first time running ads - ad account, business manager, and pixels
Choosing and setting up the right conversion events (leads, qualified leads, subscriptions, etc.)
KPI benchmarks for your ad account
Module 4
Media Buying Mastery
Master the Meta Ads interface and learn when to scale or kill creative.
Campaign structures and testing frameworks (ABO vs CBO)
Dynamic creative testing and the 4-3-2-2 method
Scaling timelines, budgets, and learning-phase management
Using CPM, CTR, and conversion rate to improve reader/ad quality
03
MEASURE
Unf*ck your reader quality. Learn to measure what actually matters so every dollar drives long-term ROI.
Module 5
Measurement & Optimization
Turn your reader data into growth insights.
Pre-launch and post-launch checklist
Ad-level reporting for open and click-through rates
Building dashboards that surface ROI, not vanity metrics
Calculating cost per qualified reader and LTV
Module 6
Fixing Common Roadblocks
Troubleshoot the biggest issues that derail performance.
Why Meta and ESP data never match (and how to reconcile)
Ads not spending, getting rejected, or firing wrong events
How to know when to scale, pause, or rebuild
04
GROW
Build an organic subscriber engine with content, SEO, and partnerships that compounds over time.
Module 7
Organic Growth Mastery
Master lead magnets plus the 3 other umbrella strategies for free growth
How to use BOPA (borrowing other people’s audience) to grow with help from people with 10x your follower-count.
Dream 100 outreach to pull in the right subscribers who will pay you thousands of dollars for products and services
The 2 autopilot growth tactics you can install in <30 minutes that will convert existing followers into readers
Newsletter Growth Academy
($3,816 value)
Newsletter Meta Ads Academy ($1,499 value)
Organic Growth Mastery ($1,499)
BONUS #1: The organic growth library ($197 value)
BONUS #2: Exclusive access to our paid ads library ($497 value)
BONUS #3: The KPI cheat-sheet ($27 value)
BONUS #4: The 7-figure newsletter hook library ($97 value)
Lifetime access to all materials
90-day, 100% money-back guarantee
Includes a 90-day, 100% money-back Guarantee
The Newsletter Growth Academy includes a 90-day, 100% money-back guarantee. If for any reason you do not feel we've helped you dramatically grow your newsletter list, ask for a refund and we'll send your money back in 24H.
Frequently asked questions
What is The Newsletter Growth Academy?
How is this different?
Why do I need this?
Who should join the Newsletter Growth Academy?
Who should NOT join the Newsletter Growth Academy?
I’m busy - how long will it take to go through this?
How long can I access the course materials?
Which newsletter platform should I use?
Do I need to spend money on paid ads to take this course?
Can I just learn this from free content online?
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